Does your business have a mission; the big why this business exists?
All of our businesses have the same mission. They are tools to do good and leave some positive mark in this world. Our businesses don’t have a value in itself. We want our businesses to give our living, opportunity to carry our social and environmental responsability.
We have some educational projects coming up in Brazil’s public school sector because we think it is important to take in consideration the local people and area, where your business affects. Palms & Berries compensates its carbon footprint 100% and I as a private person, do the same.
What is your background? Education, work and experience?
My college degree is Master of Arts (Educational Psychology) and I’m a phD student. Nowadays I don’t have any time to study but in the future, I would like to have that doctor’s black hat and cape. Before that I guess it would be more important to do MBA studies. I don’t have any background in business so I’m all self-learned bosslady. Sometimes I think it’s even better that I don’t have any strong experience from a corporational world. I naturally think out of the box and my creativity doesn’t have any limitations.
How did you get the background and skills necessary to run your business?
Psychology studies help me to deep-reflect, to see connections, reasons and consequences. Business is all about the right timing, with the right people and the correctly chosen strategy. I have learned that strategy is the most crucial factor. My business partner has taught me pragmatism and that has made me better in business. Two years ago I was much more emotional and too fast, even if my enthusiasm is like a fuel and get the things done. My personality is a huge advantage in this job because I get along with people and normally they like me.
During my study years, I worked in many different places. From night clubs to substitute teacher at school. I appreciate all kind of work and every job has taught me something, that helps me in my current position.
Whom do you seek advice from for your business?
I’m lucky to have the best possible business partner so the solutions and new innovations we normally find through our own conversations. We go out to eat and drink every week and in those moments the magic happens, when we aren’t forced to ”produce” something.
I have a couple of people in my life, who have done a great career and they inspire me a lot. With my friend, Robert Paulig, we drink coffee and eat sandwiches while talking about business. I like to be challenged, because then I really have to give a closer look into my arguments. If I don’t have a ready answer, it means that I haven’t thought it enough and there is something to improve in my concept.
You've spent quite a few years overseas. Could you share a few memories from that time?
I have lived in Germany, Spain and Brazil. Those experiences have been the most important investment in my life. I feel that the world is my home and I am the world.
I was remembering in these days one Christmas in Brazil. I love Christmas and specially the Finnish Christmas. I prepared a Christmas dinner for my friends. I had the traditional Finnish Christmas food, decorations, Christmas songs, candles, everything that you can ever imagine! The only problem was the weather, it was about +37 celcius outside, I had my woolen socks on and it was way too hot to even breathe. My Christmas guests were sweating like pigs and the temperature got higher, because I was using the oven for the ham and porkkanalaatikko. But there we were together and didn’t give up in the heat. That evening is one of my favourite Christmas memories. I taught my Brazilian friends to love Christmas and to get to the spirit. They call me Mamãe Noel which means Mrs. Santa Claus.
Encouragement and wise words from a young entrepreneur to those seeking to be one some day - GO!
It’s important that your life looks like you. In business, everything is easier and flows naturally, when you do things, that are important for you and you feel that you have something to give and add value. I’m sure that people who follow their dreams and are willing to put effort to achieve them, will be fine in this life. Maybe they will fail once or twice during their journey, but they will stand up and keep going. With this I mean that not every idea will work out in real life and make you successful. Someone said once, that we need 10 failed tries to hit the one that is THE business, so be brave and have patience. You will make it!
Focus on the good and seek positive meanings in things. Challenges and problems are often the moments of learning and finding new ways. Surround yourself with people who support you and give their love to you. Remember that good things happen to good people so practice kindness. Find people who are smarter than you or have some talents that you don’t have. This is the best way to learn as a professional. At the same time, share your know-how and your own experience with people who might need your advise. It gives you extra boost, when you see that you start to master your area.
Take care of yourself because you are your own workplace and you have the responsability to keep it healthy and cozy place to spend your days. Keep your feet on the ground but always your head a little bit in the clouds. Remember that there is no limits for your talents or potential if you don’t put any. Enjoy the ride. I guess that’s the most important thing. Enjoy all the phases of your career. When you have achieved everything you have ever wanted, there’s no way back.
I don't want you to find the following question intimidating whatsoever. Sometimes interviews like these and opening up about yourself and your business can arise new thoughts. My question is, did you learn something from this interview?
I loved this! It felt good to open up about my goals and write those ”on a paper”. This interview also made me to reflect my thoughts about entrepreuneurship. I guess I have truly found my place. Thank you for inviting me!