Most beginners feel overwhelmed when it comes to choosing a theme
for their WordPress website. There are thousands of free and premiumWordPress
themes. Every theme looks better than the other. How do you choose the best
theme for WordPress?
In this article, we will share the 9 things you should consider, so you can choose the best WordPress theme for your site.
Having said that, let’s take a look at the steps you can take to make sure that you select the best WordPress theme for your WordPress website.
1. Strive for Simplicity
Many WordPress themes come with lots of colors, complex layouts, flashy animations, etc. Sometimes you may need those things, but in most cases you don’t really need all that.
Look for a best WordPress theme that has a design layout that helps you support your goal. It needs to look good but without compromising on usability and simplicity.
Make sure that the theme’s presentation style is not overly complicated. The purpose of web design is to help users find information they need and to help site owners achieve their goals at the same time.
If a theme looks great but does not help you get new business or subscribers, then it is not a good theme. It is also not a good theme when your users can’t really find their way around your website.
2. Responsive is Not Optional Anymore
Responsive WordPress themes adjust their layout across different screen sizes and devices.
A significant number of web traffic is generated from mobile and other handheld devices. Depending on your website’s topics, this number could go even higher than 50% of your traffic.
Google shows mobile friendly websites on top in their mobile search results. Regardless of your site’s topics and demographics, all websites need to be responsive and fully mobile ready.
Most WordPress themes are already responsive by default. But there are still sellers who are selling fixed width layouts that are not mobile friendly at all. Make sure that the theme you are choosing for your website is mobile friendly.
3. Browser Compatibility
Your users will be using different browsers. Your theme may look perfect on the browser you use, but there might be something broken in other browsers.
This is where browser compatibility comes in. Most WordPress theme developers test their themes rigorously by using sophisticated browser compatibility testing tools.
They may clearly mention this on their website. But if they don’t, then you can always run some basic tests to check the theme on different browsers like Google Chrome, Firefox, Internet Explorer, Safari, etc.
The real power of WordPress comes with WordPress plugins. These plugins make it possible for you to do anything with your WordPress website.
While there are plenty of WordPress plugins, some are must-have WordPress plugins for every websites. Like Gravity Forms, Yoast SEO, W3 Total Cache, etc.
5. Translation + Multilingual Ready
A large number of WordPress sites are not in the English language. You may be creating a website in a language other than English. Maybe you have plans to create multipurpose WordPress themes.
Make sure that your WordPress theme is translation ready and supports multilingual WordPress plugins.
6. Page Builders
Page builders are WordPress plugins that allow you to create page layouts using drag and drop user interface.
Many premium WordPress themes come with page builders pre-installed. Some of these page builders are used by that theme developer only.
Using such a page builder to create landing pages can produce a lot of unwanted code. If you ever switch the theme, then those pages will require a lot of cleaning up.
7. Support Options for When You Need Help
One downside of using a free WordPress theme is that there is no guaranteed support. While some developers provide excellent support for their free themes. If you mess up your WordPress theme, then you will have to figure it out on your own. You can also end up paying a third-party developer to solve the tiniest problems.
Make sure that you select a WordPress theme that has good documentation and support option. Most premium WordPress themes offer detailed documentation with 1 year of email based support.
8. SEO Friendliness
Your WordPress theme plays a crucial role in your site’s SEO friendliness. A good looking theme can still generate poorly coded HTML; this could affect your site’s performance on search engines.
It could be difficult for beginners to analyze a theme’s source code on their own. This is why many premium WordPress theme developers will let you know that their pages are optimized for SEO.
You can also take a look to see if the page generates proper HTML5 by checking it with W3C Markup Validation service. However, please note that the W3C tool will generate many warnings which are nothing to be worried about.
9. Ratings and Reviews
Another solid indicator of a WordPress theme’s quality is ratings and reviews provided by their users. If the theme is sold on a third-party marketplace, then you will see customer reviews.For free WordPress themes, you will find the ratings section just below the download button. It will show the number of reviews and stars given by users. If you click on 5 stars, then it will show you all the reviews that gave the theme 5 stars.