Some of us have heard about the destruction caused by fast fashion industries in developing nations. But, most of us don't realize that our day to day purchasing habits are the cause for this type of destruction.When we see a $2 T-shirt on sale, we get delighted and tend to purchase it. If not us, someone else is usually paying the price fort hat and that person is in a more helpless condition than us. This might be harsh, but it is the fact from what we have seen so far. If we want to sum it up in one sentence, we can pretty much say “ Fast Fashion industry has destroyed the natural resources in developing nations to an extent that is irreversible”.

Where does organic clothing come in here?

As some of us might know, cotton is one the wisest choice while choosing any type of clothing. The perception that cotton is an undisputed king inapparel comes from the fact that cotton lets your skin do what it is meant to be doing. It lets your skin breathe. Apparels made with nylon or polyester could be issue for people with skin allergies and skin irritations. But, instead of buying something that is of good quality and will last a life time, we are so obsessed with buying clothing from fast fashion chains that would end up in garbage in a year or so.

This world’s is in desperate need of slow fashion brands that make their clothing in an ethical and sustainable way possible and the consumers need to be self aware to declare ”wear no sin”. There are more and more organic clothing labels popping up and the prices are more competitive than ever in order to make them affordable than ever.Organic baby and children's clothing is more popular than even as new mums want to provide a safe choice for babies delicate skin.

What is slow fashion?

Slow fashion involves manufacturing clothing that will last test of time. The key is to use safe sustainable materials and manufacturing limited numbers in various styles. It takes time to make this and it is not mass produced. Organic cotton is one of the best choice for clothing made using slow fashion model due to its tensile strength and durability. Slow fashion also involves following a transparent supply chain by companies involved as this prevents child labour and labour exploitation. People Tree is one the brand that is a pioneer of slow fashion and it’s growth indicates consumers are looking for sustainable and ethical choices while purchasing for their wardrobe.

Certification and Standards

GOTS standard is a well recognised standard for organic clothing and more and more manufacturers are applying for the certification to remain competitive. Another certification worthy of consideration for brands is FairTrade Certification. It is bit harder for smaller or startup brands to get fair trade certified though they might follow fairtrade practices in their supply chain. The reason being fair trade requires a minimum purchase quantity and new brands usually prefer to start with smaller volumes.

How fast fashion industry affects theenvironment?

We can keep writing about the impacts of fast fashion industry on the environment. Beginning from the cotton grown to dyes used, fast fashion chains use an array of toxic chemicals during the manufacturing process. The is not treated and directly let to river beds and other perennial water sources causing drinking water problem in developing nations. Not only that, as the water resources are polluted resulting in farmers being affected to a greater extent of not being able to cultivate in their own land due to soil contamination, resulting in farmers suicide in many developing nations.

How we can help?

As consumers, we can help by purchasing by brands that are transparent and open about their supply chain. Also, organic and ethically made clothing is of greater benefit to the environment and the skin and we should educate ourselves to look for more sustainable choices before buying our clothing.