AIKONIK has been shortlisted for the New Fashion Media Award by Graduate Fashion Foundation 2022.
THE NEW FASHION MEDIA AWARD
Fashion digital media is a dynamic and flourishing part of the fashion industry with new media constantly evolving alongside traditional formats. GFF wants to find and celebrate the voice of a new generation. Project submissions are sought across the board of fashion new media that are innovative and resonate with the industry including websites / app development / blogs / online channels / social media strategy and campaigns.
Here are a few words from founder Tronella “Toni” Atim:
This nomination has only motivated me to work even harder to take AIKONIK to higher levels. I am beyond grateful for this opportunity and can’t wait to formally present my work in front of the panel of judges!
AIKONIK [ai·ko·nik] allows you to gaze into the future of women’s streetwear fashion. We are at the forefront of streetwear with a vision to not only be an information hub for women to engage with the culture, but also allow them to find holy grails in their true sizes. We are switching up the formerly male- centric market with our own rendition.
The streetwear scene has predominantly been run and dominated by men throughout its history. Women’s collections have often adhered to the so-called “shrink it and pink it” strategy, where leading brands offer girly colorways in women’s sizes, instead of the standard options offered to men. This has not been appreciated by many of us female streetwear and fashion enthusiasts.
I believe women should have a streetwear platform that prioritises them and ensures that they can enjoy streetwear culture with the same privileges as men. We have been routinely alienated within the community, despite our strong consumer force.
Women are not joining the conversation; we are driving it!
#GFW22 #WeAreGraduateFashion #TagYourTalent
Image sources: Jungwook Mok, Graduate Fashion Foundation & AIKONIK
Tronella "Toni" Atim
AIKONIK - Founder