CATEGORY FASHION

ADER Error X ZARA COLLABORATION

Is Premium x Fast Fashion the new Luxury x Luxury?

ZARA has partnered with South Korean label ADER ERROR in launching their collaborative AZ Collection.

ADER was launched back in 2014 and has gained global popularity over the years thanks to its deconstructed aesthetic. It has quickly established itself as one of Seoul's most interesting labels, while also collaborating with Maison Kitsuné, Casetify and Camper, to name a few.

According to the press release, ADER ERROR wants to define a new generation based on the identity and uniqueness of each individual. As the name "AZ Collection" suggests, the collaboration strives to express limitless creativity.

ADER's signature blue colour can be found on beanies and crossbody bags, as well as boxy suits, sweater vests, and more throughout the collection. The style of the ADER is further explored through zigzag stitching and ragged hems. The heather grey coat with white piping elements, as well as the green-and-blue scarves and puffer jacket, all feature contrast colouring.

The AZ collection is available to shop in South Korea, Spain, Germany, Denmark, the Netherlands, France, Italy, the United States, China, and Japan, as well as online and in select locations.

The line will also extend into the metaverse/virtual world, through the social media site Zepeto, in addition to its physical availability.

Zepeto has already collaborated with brands such as Gucci and Ralph Lauren to create virtual collections for consumers' avatars. It's Zara's first foray into the digital world, and Zepeto customers will be able to buy clothing from the collection, as well as virtual make-up, through the Ader Error x Zara store.

Ader Error, on the other hand, has a reputation for futuristic-looking designs, having previously created a series based on the classic arcade game Space Invaders.

Read about the latest collection from Saint Ivory NYC.

Image sources: Zara, Trend Hunter & www.lyxyjc.com

Tronella "Toni" Atim

AIKONIK - Founder

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CATEGORY FASHION

Saint Ivory NYC - SEMESTER 3 DROP 1

Saint Ivory NYC is a black-owned, non-profit streetwear brand founded in 2019 by Madrell Stinney. Stinney, who is a man, uses the brand to raise funds for organisations and causes with an aim to create more opportunities for women in the creative industry.

Their latest collection, SEMESTER 3, pays homage to Ms. Lauryn Hill and the late artist Georgia O’keffee, featuring sweatshirts, sweatpants, graphic t-shirts, polos, a newspaper tote and a varsity jacket. The collection reimagines the traditional school uniform, with the help of San Francisco based artist Serena Monet and all profits from the Lauryn Hill and Georgia O’Keeffe tees will be donated to the Ms. Lauryn Hill Foundation, Georgia O’Keeffe Museum and to artist Monet.

The first drop of the collection will be available to shop on December 10th 2021 at www.saintivorynyc.com.

Photographer – @ Rupertlamontagne

Art Direction – @ Hevin.su

Stylist - @ Hevin.su

Model - @ Itscisa__

Tronella "Toni" Atim
AIKONIK - Founder

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CATEGORY FASHION

TIP-THIS ISNT PERSONAL - SEPTEMBER EVENT 2021

TIP – THIS ISNT PERSONAL is a design house based in London that currently encompasses fashion, events and product design. TIP seeks to learn from their past, reflect the present times and realise the future.

TIP organized a warehouse party on the 30th of September, taking over one of London's most advanced industrial warehouse spaces and transforming it to an underground rave with top tier lighting displays and a showroom/installation space, displaying their garments to the visitors.

The private event had three DJ's playing HipHop, R&B and Garage, alongside two bars. Visitors would spend some time socialising and networking, to then bust some moves to their favorite tunes on the dance floor.

The company also choose to go plastic-free in 2020 with all their packaging to follow their customers' demands. They switched from sealable plastic bags to unbleached foldable cardboard boxes.

Over the course of this year and onward, they aim to reduce their carbon emissions by putting more focus on their sampling, production and packaging processes.

A big thank you to TIP for organizing a successful event!

Follow their Instagram: @tipldn https://www.instagram.com/tipldn/

Purchase their merchandise: https://tip-acumen.com/

Tronella "Toni" Atim
AIKONIK - Founder

Image sources: Abdul Mohammed & TIP

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