My wife and I run our own business. And as business owners, we know the importance have a strong brand.
But as we've redesigned our logos and introduced new color schemes, I've come to believe that branding isn't only important in business. It's important for life as well.
I'm not talking about designing a logo for your personal life (although my wife made one). But figuring out your personal "brand" is more than commodifying yourself.
Because strong branding is more than just color scheme. A solid brand creates an identifiable voice. It gives your business a unifying vision to bring all of your business's activities under a consistent umbrella.
Bringing these lessons into my personal life has brought me focus and cohesion.
Sometimes, I'll catch myself spending time on things I'd rather not be doing. For example, I can't resist any of those clickbaity Facebook lists about celebrity transformations, even though they split the content across several ad-ridden pages. Having spent some time building my personal brand and vision, I realize that this is not at all how I want to be spending my time.
It's also helped me in my professional life. Because running a business isn't easy. It's easy to get stuck on the mundane, day-to-day, billy paying parts of the job.
And sometimes, that includes my side jobs. Running a business doesn't always pay very well. And around this time last year, I was working night shift in a factory. If there was ever anything that was contrary to my personal brand, it's working night shift in a factory.
It was giving us some extra cash, but nothing else. After some soul searching, I realized that I've been feeding my family at the expensive of my values. And there were other, far less awful ways to earn a living.
Even as an artist, focusing on an artistic brand has helped give my work a consistent thread.
You see, I play in a band. And sometimes, when we sit down to write a song, the sheer breadth of possibility is almost paralyzing. We can use any combination of notes, rhythms, words, and sounds we want. But that doesn't always mean it will sound like us. Pinning down the band's brand has helped us hone our sonic palette and create a more consistent and cohesive output.
So while it might seem a little self-serious, the branding lessons I've learned with my business have proved amazingly helpful in all aspects of my life.