Comparing PR Newswire, Businesswire and Sitetrail: Buying guideComparing PR Newswire, Businesswire and Sitetrail: Buying guide

Press releases are a great way to get the word accross about a new product or service your company is launching or any newsworthy event that can use the extra media coverage. Overall they are a great way to create more brand awareness for your business - creating engaging content that tells a story about what you represent as a brand and what your products and services can offer your customers, ultimately making your business more interactive with future and existing clients. Getting more media coverage can ultimately help with more reach and engagement through your social media channels and create an expert status for your brand by giving you credibility. Press releases are made in a specific way, following style guides with specific components that render them more likely to be published by reporters and media outlets. These components contain a headline that catches attention, interesting quotes and a strong opening paragraph ultimately getting your news in front of the most people possible.

There are many press release distribution platforms online that can help you efficiently and effectively distribute your press release to a wide network of media contacts. These distribution services have a host of features and benefits that can make the process of choosing the right platform for you a bit challenging. We will try and compare the most popular press release distributors out there with a brief yet to the point look at the pros and cons of each below. But if you want a more in depth comparison of PR Newswire VS Businesswire VS PRWeb then you can take a look at Sitetrail’s buying guide.

PR Newswire

If you are in search of a PR distribution platform that has a long standing tradition in the industry then PR Newswire might be the one for you with over 60 years of experience and a wide range of media contacts gives them quite a bit of credibility.

Let’s start with their most prominent features: they have one of the biggest distribution networks with over 4000 websites, 3000 media outlets, and a large network of journalists.

Apart from having an impressive reach they also have a very focused targeting method, instead of just offering regional targeting that usually is at state level or even country level, they offer precision targeting for small towns or cities depending on what your goals are. They also target a more vast selection of industries that you normally don’t see in standard PR platforms, such as public affairs, charities, foundations and other tailored online audiences.

Pricing: In order to use the platform clients need to pay an annual membership that costs $195 and then you need to pay for each press release separately.

There are 3 types of packages, a state and local press release for $350, regional and top markets for $575 and National for $805. Please note that you should add $200 to each package which is the cost of writing a good press release.

All packages offer 400 word press release distribution, audience and industry targeting as well as reports and analytics.

On the plus side is their excellent customer support, they can be reached easily via telephone, online chat and e-mail and they have minimal waiting time.

They have a large and well connected media network and you can target very specific audiences and cities which can be beneficial to your marketing strategy.

On the minus side, multimedia such as video, audio bits and images can be pretty steep pricewise and you need to have an annual membership. Also all submissions will be labelled as Press Releases without authentic editorial news authorship.

Businesswire

Businesswire is a popular PR distribution platform that offers more tailor-made press releases without any starter packages on their website and that’s why they might be a bit pricier depending on the customer’s needs. They are best suited for financial institutions and advocacy groups, as they make sure their press releases adhere to all of the strict stock exchange disclosure regulations and are in accordance with United States Securities and Exchange Commission rules and they also offer public policy services to reach government and other decision makers.

As far as pricing goes a basic press release will cost you about $600, 400$ per geographical area plus an additional $200 to write a good press release.

On the plus side, they also have a wide media reach, with media outlets in 162 different countries and over 92,000 subscribers.

They also offer tips on how to make a successful press release and provide comprehensive reports.

On the minus side, they are quite expensive as we’ve stated above and they don’t offer full writing services only editorial reviews. Their platform has a steep learning curve and needs sufficient customer support.

Also all submissions will be labelled as Press Releases without authentic editorial news authorship.

PR Web

This PR distribution platform best caters to the needs of small businesses and anyone that is just starting out and wants to minimize costs while creating some brand awareness.

Prices: Their basic plan starts at $99 plus $200 for writing and goes up to premium at a cost of $389 without the added $200 for writing. They also have various add ons to the basic packages that you can purchase.

On the plus side, they have unique social media networks to increase your reach, improve SEO and drive traffic to your site. They have reasonable prices for small businesses, they have optimal editorial services and don’t restrict word count.

On the minus side, each user has to create an account with them in order to buy a press release package and delays are experienced in distribution as the releases need prior approval by the editorial team. Also customer service is not easily accessible and low response time.

Also all submissions will be labelled as Press Releases without authentic editorial news authorship.

Sitetrail

Sitetrail offers an alternative to these popular press release distribution platforms mentioned above by offering competitive packages pricewise and apart from having access to a wide selection of media outlets they have the following two strong points:

They offer professional writing services by in-house journalists and copywriters at no extra cost - this feature is offered in all their packages

They are the only platform that offers editorial news access

It is usually hard to quantify something as important yet abstract as authentic editorial writing so we cannot always measure or fully grasp the value that good content writing adds to your brand and business. Good writing from actual writers can add value to your marketing strategy and ultimately bring your business the awareness and growth you want, increase your SEO performance and also increase other quantifiable factors that you can see through actual reports.

If you want to read more about what the Sitetrail PR platform has to offer in terms of pricing, starter packages and more corporate offers you can visit their website.

Sitetrail

Sitetrail offers an alternative to these popular press release distribution platforms mentioned above by offering competitive packages pricewise and apart from having access to a wide selection of media outlets they have the following two strong points:

They offer professional writing services by in-house journalists and copywriters at no extra cost - this feature is offered in all their packages

They are the only platform that offers editorial news access

It is usually hard to quantify something as important yet abstract as authentic editorial writing so we cannot always measure or fully grasp the value that good content writing adds to your brand and business. Good writing from actual writers can add value to your marketing strategy and ultimately bring your business the awareness and growth you want, increase your SEO performance and also increase other quantifiable factors that you can see through actual reports.

If you want to read more about what the Sitetrail PR platform has to offer in terms of pricing, starter packages and more corporate offers you can visit their website.

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