BEGINNERS' GUIDE TO WRITE THE MOST APPEALING BLOG


Every writer has a burning inner desire to be appreciated. They may feel that their work is the best. But there are many a slip between the cup and the lip. You may have the best content in your mind, but it is the form that matters, i.e., the blog post you will write. So, there may be many pitfalls, and you need to learn a few concepts that will help you write the most appealing blog articles.

If you take care of the following tips, in no time, you will be creating some of the best masterpieces, ready to be published for everyone to appreciate your writing skills. Let's have a look.

1. Target Audience

Always write with an orientation in your mind that you are writing for a specific set of people, not just everyone. If your target audience is kids, then writing content suitable for other age groups will bear no results. It is like a framework within which you need to bind yourself while writing a blog post.

2. Showcase some real stuff, not just the fluff

Make sure that you are writing something which is of some value to the target audience. Just beating about the bush or writing fluff is not going to work. The article or post should seem so valuable that everyone should keep the blog-post bookmarked for future reference.

3. Check what you wrote

You must read your article several times to check for grammar, spelling, punctuation, etc. as mistakes put off the readers immediately, as they consider the post less trustworthy. You may use Grammarly' to check your errors and also to improve your style of writing. Scan your article not just for small mistakes but also for a natural flow and a friendly tone, making all the difference.


4. K I S S

Keep it Simple, Stupid (KISS) That is what they think in their minds while reading the complex articles. Try to express your thoughts in as little words as possible. Trying to make long and complex sentences makes the writing dull and keeps the readers off the topic. Try to avoid the conjunctions like and, however, but, etc. to join sentences, especially when you can easily do without them.

5. Write naturally

Do not be a slave to gadgets. Write what comes to you naturally. You may use a pen and paper instead of a mobile or laptop. You can always edit the article when you reread it. Usually, if you do not write the idea that comes to your mind, it may get lost forever. So pour your mind out and edit later.

6. Hyperlinks

By using links to other sites, which contain related information, you broaden the horizon of your readers' minds. They feel that they just got an ocean of stuff and will always thank you for that. Moreover, other sites may also reciprocate by linking your posts on their sites, which creates a WIN-WIN situation for all of us.


7. Key Phrases or Keywords

Search engines love keywords. Your post automatically ranks higher based on prudential use of keywords in your posts. Consistent use of the keyword technique boosts your article. Hence, readers may read your blog-post more often.


8. Organize your thoughts and have a structured Post

Simply writing paragraphs of text is like creating a wall of words. If you organize your thoughts and split your content into sections or sub-sections, the post looks neat and systematic and appeals to the reader's eyes and is intuitively appealing to them.

Make sure every blog post must have four key elements:

The title: grabs attention and makes a promise (which needs to be fulfilled by the end of your post).

The introduction: hooks the reader, draws them in, and sets up the post.

The main body: works through a logical sequence of points, holding the reader’s attention.

The conclusion: ends the post decisively and calls the reader to take action.

9. Please write in a way that you are speaking to them

The flow of a speech should be natural, and if we write the way we speak, it becomes fluent and easy to understand. A complex formal tone is usually avoided in blog posts unless it is the requirement of the audience.


10. A catchy headline

Using an appropriate title can turn out to be an icing on the cake. It instantly binds the content of the blog post in a boundary.


Few more TIPS And Tricks to keep you ahead of others:

  • Avoid jargons.
  • Try to include most of the aspects related to the topic.
  • Use the conclusion to encourage readers to take the desired action.
  • Write from a layman's point of view.
  • Format your post to make it attractive.
  • Write short and simple sentences; they provide better mileage.
  • Be ruthless in deleting the fluff and the unwanted sentences or even paragraphs.
  • Read again and refine your article several times.
  • Last but not least, never plagiarize. It undermines the very purpose of writing.

Photo by Emma Matthews Digital Content Production on Unsplash

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