Urban Decay x Game of Thrones

Urban Decay is a brand that holds a special place in my heart. They were the brand that first got me excited about eyeshadow when I was around 14 (I am of course referring to the original Naked palette) and ever since, their brand has been one of those aspirational brands that was always releasing cool things. So as you can imagine when I heard that they would be creating a limited edition collection for the final season of Game of Thrones, I might have screamed just a little bit. I love the show, so of course I set my alarm for the time it was launching on the website and counted down the days.
I had a few ideas of what was going to feature in this collection before it was revealed and I was pleasantly surprised and also slightly disappointed. Now, I do admit that I have ridiculously high standards when it comes to collections like this and I'm sure Urban Decay did everything they could to please as many people as possible. (Further down I will be discussing some changes I would have suggested to the brand) However, there were quite a few things I knew I wanted as soon as I saw the pictures. As a student, I would have loved to have bought a lot more, but as I am on a budget, I had to restrain myself and only purchase what I thought I would actually use often, so I settled on two of the lipsticks and one eyeliner.



The two lipsticks I purchased are in the shades Sansa Stark (a sheer formula in a warm peach nude shade) and White Walker (a comfort matte in a deep berry shade).
Sansa Stark is the nude lipstick of my dreams! I have always had trouble finding a "classic" nude shade that doesn't make me look sickly as my lips are naturally quite pink so I have always gravitated towards pinker nudes. I can already tell this will be a favourite of mine, as its sheer and comfortable (which are two things I always prefer in lipsticks) and yet the right amount of peachy. I am so glad I bought this lipstick.
White Walker is stunning. It's definitely a shade that makes you feel powerful and will be perfect for the autumn. It does look darker and slightly more warm-toned in real life than in the pictures, whereas in pictures it looks more like a raspberry shade. I haven't yet tried Urban Decay's comfort matte formula, so I am curious to see how it wears on my forever dehydrated lips, although so far so good.



Left to right: bare lips, Sansa Stark and White Walker.


The eyeliner I purchased is in the shade The Knight King and is a neutral almost teal-blue, which large flecks of shimmer in it. It swatched beautifully on my hand and I cannot wait to try this out in an eye look! I love the formula of the Urban Decay 24/7 Glide-On Eye Pencils so I know I will love this already.


For those of you who are interested in the packaging, it is all custom for each individual product (not just a sticker on the outside which is sometimes the case with limited edition products). I also noticed that inside the packaging there is a map of Westeros (the kingdom the series takes place in). This really elevated the experience of receiving and opening the products as it felt more personalised for the collection and overall a more luxurious experience. I am tempted to keep the packaging because of this!

As for the rest of the collection, I did want to get the eyeshadow brushes, however they were only available in the vault collection, which I think is a missed opportunity, as I know a lot of people were excited for them but didn't want the whole vault. I also wanted to buy the the red lipstick called Daenerys but I already own way too many red lipsticks, so I couldn't justify it.
The eyeshadow palette has been topic of discussion within the beauty community. Although the packaging is very cool (it looks like a book, which has a pop-up throne in it and a mirror) the palette itself is like a tray that slides out of the side. Although I do recognise that this is typical for Urban Decay limited edition collaborations (such as the Alice in Wonderland palette) and I do understand that this is a collectors item, I would have preferred it to be slightly more practical.
For example, perhaps instead of having the eyeshadows on an insert tray, having 4 smaller palettes within the "book" packaging. They are already divided up into four categories (for the houses and the white walkers). Had it been done in this way, I would definitely have bought at least one, if not two out of four categories in the palette. I also feel like this was a missed opportunity to have four bundles with a lipstick, eyeliner and palette in each category, as the colours all seem to correspond with each other. I would also have liked some more mattes in the palette and maybe more duo-chrome shades as well as I find Urban Decays duo-chrome generally have a good formula.
I'm sure that once the rights for Game of Thrones become cheaper in the future, we will see many more makeup collections inspired by the series. For now, I am happy with what I purchased, although that being said, if the Daenerys lipstick or eyeshadow palette ever ends up a sale, maybe I might be tempted to buy them...