With increased competition, constantly changing algorithms and search engine rules, Search Engine Optimization (SEO) now requires much higher expertise to handle it.
Having realized this fact, many marketing companies like web developers, PR firms, web hosting companies, etc. - all of which used to carry out their clients SEO processes (along with their specialized services) by themselves, now agree that SEO is a process that is better left to the specialists in the industry, thus, relieving the burden off their shoulders. This has given rise to SEO reselling.
A firm that wants to resell SEO services often hires a white label SEO provider, to perform the entire SEO process for its client on behalf of it. While doing this white label SEO provider remains anonymous, thus keeping the brand image of the reseller intact.
The Best Possible Criteria:
It is an obvious fact that keywords with high searches will have a lot of competition, and vice versa. Therefore, it is mostly advisable to select a moderately high-searched keyword with medium competition. It will not be too difficult to rank high, and once you manage to be ranked on the first pages, there will be good potential for high traffic and profits.
Keyword placement is as important as the keyword selection is. Many people do not put the required emphasis on keyword placement; however, it can easily be a decisive factor in a website's ranking. Keyword placement falls in the on-page SEO technique and has many sub-techniques in it. Following are some of the 'hot' placements, which should be considered when doing the placing keywords.
Preferably, your primary keyword should always be in your domain name. However, it becomes difficult to find such a domain name, as a great majority of domain names has been already purchased. To counter that fact, try to use longer domain names with different permutations and combinations to find an available domain name.
Your webpage's URL address should also contain your primary or related keywords. The mere presence of the searched keyword in the URL address can have a significant impact on your webpage's ranking in the search engines.
The H1 and H2 Tags:
Whenever you create a webpage, do not forget to incorporate your keywords in the H1 and H2 tags. These two tags are the most powerful tags for a post, in terms of SEO and rankings. The H1 and H2 tags refer to the main subject and the table of content, which is essential for increasing your search engine rankings.
The presence of your main keywords in the Meta description is not only important in terms of SEO, but it is equally essential for inducing your readers to click on your webpage.
Keyword research and keyword placement are some of the most crucial and important on-page SEO techniques used by white label SEO companies. These SEO strategies must always be applied, in collaboration with the off-page SEO techniques, for better search engine rankings.