Is the celebration of women's bodies important when done by women themselves?
Media’s attitude towards women and celebrities’ half nude pictures in product placement images are known for having a negative impact – especially on young women who tend to objectify themselves as a result in being fed with this female role through every possible channel.
Amanda Kivinimemi, the Swedish born and Finnish raised feminist artist, wants to open up this topic and explore the motive behind women’s sexy selfies – are they empowering, or confirming to the hyper sexual norm of present social media?
In her past exhibition Self(ie)Love Club Amanda confronts the viewer to reflect on the question why the objectification of women’s body is okay in commercials, but as the power in posting these pictures is the individuals’, females submit to insolent commenting. Something Amanda points out is also the solidarity – or the lack of it – between females especially in discussions about sexy selfies.
Shouldn’t individuals with the courage to openly show that they love their curves and flats in a judging and superficial environment be cheered on? On the other hand – through whose eyes are females really exposing their bodies – especially in half nude selfies – and for whose gaze?
Feminism and sexuality has always been part of Amanda art, and by a sex-positive mindset she hopes the attitude towards sex and nudity will become more acceptable and laid back. Previously she has held an exhibition at Turku Concert Hall Vino-gallery and taken part in a joint exhibition displaying males drawn in in the fashion women are pictured in commercials.
Only via a post on Instagram encouraging women to send their half nudes for her to draw, Amanda found herself with more pictures than she could have imagined. The project got lots of appreciation and Kiviniemi was happy to see the variation of shapes and ages being represented by the participants.
Amanda was one of the winners of Bassoradios remuneration Nost€ (a programme supporting various culture projects) with her exhibition Self(ie) Love Club in 2017. The exhibition was helld in June that year and visitors got a peek on random (or familiar?) beauty at CREAT galleria in Helsinki.
Even though a past exhibition, the theme remains relevant to this day and would be an interesting topic for further discussions...
Check out Amandas instagram account for more art.
*This interview was originally written for Nordic Style Mag.