Lolita fashion is a Japanese street fashion style inspired by garments from the Victorian era. The style comes originally from Japan and it is there that it thrives the most however it has also reached other parts of the world. It can also be described as a more feminine form of Visual Kei. There are several versions or types if you will, of the Lolita style and here I will go through them one by one.
Gothic Lolita, also known as Goth Loli can best be described as a fusion between goth and Lolita fashion. It mostly consists of black and white colours, both within the fashion and the makeup. Smokey or neatly defined eyes, painted lips and a pale, yet not powdered, face. This type of Lolita fashion begun in the late 20th century.
Atelier Pierrot, Black Peace Now and Atelier Boz are some Gothic Lolita brands.
Best way to describe this type is Kawaii which means cute in Japanese. It is also known as ama-loli. It is influenced by the Rococo style along with the Victorian fashion. The colors are light and/or with childlike patterns. Pastel colours, fruit themed patterns, flowers, different kinds of lace, flowers and general cuteness are all part of the style. Some inspirational themes for Sweet Lolita enthusiasts is Alice in Wonderland and other classic fairy tales. The dresses are often combined with purses, headdresses, bonnets and bows, cute shoes with bows and platforms, feminine coats and occasionally stuffed animals or umbrellas.
Baby, Metamorphose temps de fille, Angelic Pretty and The stars shine bright are some Sweet Lolita brands.
Classic Lolita is not as dark as Gothic Lolita but not as sweet as Sweet Lolita. It is inspired by Victorian fashion, Rococo and Regency styles. A-lines, small patterns, muted colours, and Empire waists are some of the characteristics of this style. The shoes are more functional than cute/gothic, the makeup a softer version of Sweet Lolita and overall it is a more natural type of style.
Juliette et Justine, Victorian Maiden, Mary Magdalene and Triple Fortune are some Classic Lolita brands.
Punk Lolita is a combination of Punk fashion such as tattered fabrics, ties, chains and safety pins, and Lolita. This type of style is more androgynous with the short haircuts. Boots, blouses, skirts, dresses and jumper skirts are some important keys to this type.
Vivienne Westwood, A+Lidel and Putumayo are some Punk/ Lolita brands.
These ones mentioned above are the main Lolita types. ^
There are however a few others that has come up later which I will mention here below.
- Princess Lolita - Princess like fashion with dresses and tiaras.
- Shiro- and Kuro Lolita - Completely white or black Lolita style.
- Ouji Lolita - Prince fashion inspired by Victorian style for boys.
- Guro Lolita - A scary Lolita style with fake blood and wounds, makeup and bandages.
- Sailor Lolita - Sailor collars, hats, ties and stripes.
- Country Lolita - A combination of Sweet- and Classic Lolita with straw baskets, hats and fruit.
- Wa Lolita - A combination of Lolita style and traditional Japanese styled fashion with kimonos, hakama, haori, hifu-vests, geta, zori and kanzashi flowers.
- Qi Lolita - Same as Wa Lolita only it is combined with Chinese traditional fashion, not Japanese.
- Casual Lolita - A casual version for a toned down every day look with lolita accessories or certain garments combined with 'normal' clothes.
If you want to know more about Lolita and the various styles then you can Google it, stay tuned on Tokyo Fashion's website or Facebook page or read the Gothic & Lolita Bible which is a Japanese magazine.
If you don't live in Japan or have a Japanese store close by then I recommend looking for this magazine on eBay or at a well sorted manga store.