Given that 4.66 billion people worldwide are active Internet users, it makes sense that to be competitive in the modern age, businesses need to build an active presence online, starting with a professional company website. 84% of consumers believe that having a website makes a company more credible, and 36% of clients prefer to deal with a company with a website. These numbers are only a small peek into the overall advantages offered by having a website.
The advantages of having a website
Having a trucking website design is crucial if you have a trucking business, for example. It is not just because your competitors are doing it. For one, it offers low-cost market expansion. Traditional marketing restricts you to your local area, but you can reach clients from any part of the country through your website. On top of this, having a website offers you great insight into your target market. Unlike traditional marketing techniques, digital marketing allows you to gather valuable data on your site visitors, how they behave, their preferences, what kind of content they consume, what times they access your site, their location, and so on. With this information, you can make smarter and more effective digital marketing decisions. You can even use this information to change offline business aspects like price ranges, product offerings, business hours, which city to expand to, etc.
Additionally, your website generates income simply by existing. 91% of customers visit a store or reach out to a company because of an online experience. Meaning, just by having a website up and running, you could be remotely generating leads and converting clients.
Now that you understand how important a website is to your business’ growth and reputation, here are some tips on how you can make a great website design for your company.
Website design tips for logistics companies
An online user’s first impression of a brand will inevitably come from their website’s appearance. That said, it’s important that your website fully expresses what your brand stands for. Whether your goal is to present a more casual and friendly brand image or a more professional, business-like persona, it should immediately be reflected in your site’s design.
Some businesses may choose a generic website template, but an effective trucking website design requires a bit more thought and effort than that. You need to consider how your users prefer to have information presented to them. If you look at successful websites now, many of them utilize creative interfaces and website features that provide an engaging and different browsing experience for the user. All your competitors have their own websites, and if you want to stand out, you need to step it up.
- Identify essential features and include them in your website
Think about what information your clients ask from you. If you can put that information on your website, do so. Clients nowadays are more independent and prefer to be given the means to answer their own questions instead of customer support. By doing this, you’re already addressing their needs well, and they’ll likely appreciate how informative and useful your website is.
For logistics companies, these features are a must on your website:
- Shipment tracker
- Rate calculator
- List of products/services (including ETA and cargo/pouch dimensions)
- Service area coverage
- A “contact us” page
- Customer reviews and testimonials
- Branch locator (including business hours and branch-specific contact details)
- An “about us” page
- Frequently asked questions (FAQs)
In addition to these, you can add just about anything of value to your business and your clients, like blog posts, business statistics, major business announcements, and so on.
- Choose a simple and straightforward user interface
You’re allowed to incorporate creative and innovative features to your website like videos, slideshows, parallax scrolling, and animation, just as long as you practice restraint. Remember to only include these features if they add value to your user’s overall browsing experience. A new feature may look visually impressive, but if it ends up inconveniencing your user, then you’ve missed the point. When in doubt, opt for a clean layout that presents information in a legible and easy-to-understand format. If you’re ever thinking about doing a site overhaul, run a beta test with a few users and monitor site traffic data to infer if the new changes positively or negatively affect user experience. If click-through rates decrease, then you’ll know you were better off with the previous design.
- Easy and fast navigation
Your website should load fast. User attention spans are at an all-time low, and if your web pages take more than 3 seconds to load, don’t expect a user to stay for long. Additionally, keep track of any dead ends or malfunctioning links on every webpage. If your user keeps getting directed to pages they never intended to go to, they’ll most likely leave your site out of frustration. Run frequent site audits to identify any slow-loading pages and broken links.
- Responsive design
Regardless of the device and browser a client uses, your site should render properly. It can almost be said that mobile should be your priority since users only spend a fifth of their browsing time on a desktop. On top of ensuring there are no functionality and display issues on any device, you can also optimize your website for easier mobile browsing. Most people tend to browse their phone with one hand, so keep site navigation buttons within easy reach of a user’s thumb. Make the link click areas larger and more spaced out, so users don’t accidentally click a different link.
Website design isn’t just about the visual appearance of your website. A trucking website design for one is also about functionality and adding key features that cater to your user’s overall browsing experience. Always keep your end-user in mind when designing your website. Put yourself in their shoes and understand their needs and preferences. When in doubt, you can always ask your users directly for feedback. Most users will be happy to be heard, and they appreciate a company that listens to its consumer base instead of making assumptions about what they want.