Fashion and Sustainability – Tips for Making Clothes Last Longer

We all want that perfect wardrobe. The one that is a mixture of stylish, chic, and sustainable. The modern world is fraught with distress regarding the impact fast fashions have on the environment – so we think there is a plainly obvious solution that we all need to turn to. We go vintage, we go retro, we go reusable. In this way, we can prolong the clothes we do have and stop quite so much of them from ending up in landfill.

We’ll discuss this in more detail in a moment. First, let’s look at the facts and figures. Exactly how big an impact does fashion have on the environment anyway? Is it really something we should worry about?

The Impact of Fast Fashion on the Environment

Fast fashions – that’s those clothes which are mass-produced only for the following season to render them out of style – is destroying the planet. Don’t get us wrong, it isn’t doing it by itself and has a lot of help. Still, fashion, clothing, and shoes, make up some 2% of the global GDP, every year. Almost all of the fast fashion industry is based in the west, with the US, the UK, Europe, and China (the one exception) the biggest polluters.

Worse, of all the clothes mass produced this year, 70% will end up in landfills and 30% will be incinerated. We tend to forget that when we create fabrics and materials, they don’t go anywhere without damaging the environment in some way or other. It is estimated that 20% of all the wastewater in the world is produced by the fashion industry, catering to their handful of countries where clothing equals status…

Although these facts are terrifying, it isn’t too late for us to work together to do something about it. We need to start making do and mending if we want to keep living on this planet with a thriving ecosystem… instead of destroying it.

How to make Fashion More Sustainable?

So how can we make fashion more sustainable? Here are the top three ways we could think of, off the top of our heads.

Bamboo fibres

Bamboo is the ultimate way that we can bypass all this negativity. Bamboo fibres behave in very much the same way as cotton does when it is woven. It is durable, sustainable, and grows wild over half of China – which is incidentally one of the biggest fashion consumers in the world. We could also substitute bamboo with hemp fibres, since hemp is actually carbon negative, drawing more carbon out of the air than it puts in!

Mouldable Rubber

Sugru mouldable rubber has a variety of useful functions, but we absolutely adore their approach to clothing. Broken watch straps, broken backpack clips, studs, belt clips – everything that you thought couldn’t be fixed? Can all be fixed with Sugru. It is somewhere between a glue and a rubber that sets into a flexible silicon within 24 hours. If you have something vintage or retro that you want to prolong the life of? This is the product for you.


This is a fairly obvious solution but that doesn’t make it any less useful. Shopping for fashion forward items in thrift stores can be fun, takes you out shopping for the afternoon, and finds you vintage clothing that the internet will envy. If you can sew yourself then all the better. Buy it from a charity shop or thrift store, modify it, then wear it or sell it on depending on your lifestyle. Thrifting is the new fashion brand we can all afford.

Let’s Be More Sensible About Fashion! If we work together to change the way we do our shopping o the day-to-day, we might save the world from thousands of tonnes of damage, every year we live. Now all we need to worry about is who is going to plant all the trees for us. About five a year each ought to do the trick…