Fragrance is a way to express the people's personalities andmoods, each scent has certain magic in showing traits of itscharacteristics to others. Not only do people use it as an additional tool to communicate with people around, but brands should also realize the importance of using such a sense to attract more customers for relationship building.
However, before customers can smell, they see first.At this time, the packaging is playing an essential role in expressing the value and sending out messages. As the first touchpoint to display its characteristics, the perfume bottle should be complimenting the scents instead of conflicting with the overall perfume design.
Before perfume was invented, the visual design concept has already been the mainstream factors in stimulating the customers' demands. Visual design is such an invaluable factor for the development of the perfume industry. In this article, we will share some ideas on connection between the perfume and its bottle design. A unique bottle design fully match perfumers' concept with the fragrance.
Factors for emphasizing a superior design
Originality is the key to differentiating products from other competitors. When your consumers go to the fragrance shop and see your product with elegant design, it would give them a much better first impression of the product.
Copying and imitating other designs on the market can be an efficient way to create a perfume bottle. However, consumers are smart enough to identify whether this is an entirely new product or just a copycat which was produced by a company that puts no efforts in creation.
To avoid such embarrass, cooperating with professional perfume bottle design company would be an excellent choice. For instance, Abely offers customized perfume packageservices, from design to manufacture. They help their clients in realizing the full potential of one-stop perfume packaging with specific presentations.
Each perfume bottle design should be unique in its shape. There are some classiccasesin the market, such as the impressive J’adore by Christian Dior launched in 1999. This Dior bottle is vintage but never out of time because of its special shape and charming scent. Through both celebrity endorsement and a desirable shape design, this bottle resembles a majestic and naughty Masai lady that expresses freedom, boldness and creativity. It is an ideal reference for creating the best perfume bottle that combines both ancient and modern beauty.
Even for the same shaped bottle, if it can be perfected in different decorations, the bottles will look much different.For example,when manufacturers employ different colour coating for various meanings, such as white is pure, red is passionate, pink is romantic and so on; they expresses feeling that are entirely differing from one another. Being able to use colour to reflect or empower the scent is a crucial method to stand out from other competitors. This is an inseparable part of the design as colours can either attract or repulse potential purchasers. Therefore, finding the best colour match for the perfume is vital.
For example, Tom Ford'sperfume becomes mysterious and changeable in its luxury Edition. The purpose of using different colours is to express directly the features of scents . Together with world-famous crystal brand Lalique, the interpretation of this perfume through its bottle design is stunning.
The creation of a perfume bottle
According to Della Chuang—Tom Ford Black Orchid’s main designer, the creative process of a perfume bottle has two primary purposes. Firstly, the perfume brand designer has to use the fashion instinct to create a bottle that can present the fragrance, as well as match its targeted consumers' expectations. Secondly, the bottle itself should have the ability to inspire the perfumer to improve or adjust the scent, so that the final product is perfectly harmonious.
Six steps are involved in developing a perfume bottle design based on what Della Chuang stated, which are:
- 1.Defining the product you plan to create, and the oriented consumer group;
- 2.Brainstorming for all possible creations;
- 3.Collecting data and research on planned final direction;
- 4.Designing the perfume bottle;
- 5.Creating the prototype of the perfume bottle;
- 6.Testing and reviewing the design on the market reflection.
Ms Chuang also emphasized that if the design doesn’t achieve original expectation, the team has to start the whole process again. When doing so, they need to see if anything was imperfectly done that should be adjusted in the second round. After all the details are finalized, the company will then go for mass production.
The perfume bottle is the skeleton
While the fragrance is the soul of the product, the perfume bottle is the body and the frame to hold the soul and enable it to be experienced by consumers. Leaving this complicated process to professional OEM and ODM manufacturers is an excellent idea to start modelling your perfect perfume bottle.
For instance, Abely provides OEM services, and their perfume bottle ABD106-100 has been popular among users. Combining both simplicity and elegance, the design of the bottle showcases the latest trend in fashion. Furthermore, the colour selection is crucial here as they use dark black and blue, as well as pure white to reflect nobility and superiority. It follows the design standards we mentioned above. With a scent that also presents the same value and personality, it is likely to create another superior perfume product for the market.
Perfume bottle can never be underestimated
Visual impact will keep playing a irreplaceable role in expressing the designer and perfumer's idea to consumers. Continually updating and surprising the market with innovative bottle design can help maintain the customers interest and curiosity for the brand. A perfectly designed fragrance packaging can increase purchase intention. Overall, perfumers and manufacturers should not neglect the importance of perfume bottles. Maximizing both the utility and the aesthetics is the way to win the consumers' hearts.