Convert Audio into Text & Other Tips and Tricks…
Today's world is all about visuals. With the rise of all the Social Media channels, users were competing with creative and vivid pictures and photographers. This is relevant today, but there's a new giant on the screen — video content.
Producing quality videos is getting easier by the day, and the users are overexposed to social media videos. Is this is a bad thing? Only if you’re trying to impress your target audience with a specific video. Why? Due to the fact that users are so used to seeing all kinds of videos, it's hard to actually get somebody's attention. Here are a few tips that might help.
Before we begin, let's be clear. You need a creative idea and a good quality video. This is up to you and your niche. The rest can be found below on this page.
#1. Assume the users don't have sound.
On Facebook, over 500 million people watch videos every day. The numbers are similar in other Social Media platforms. Without a doubt, audio is one of the most powerful ways to add context and emotion to a video, but you should know that about 80% of the videos on Facebook and Instagram alone are watched with no sound.
Back in the day, the audio was automatically muted by Instagram and Facebook when a video was played. Today, the roles have swapped but users still prefer to switch their settings back to soundless videos.
So, assuming that the users won't play your video content with sound is the first thing to think about. They might turn it on eventually, but your content should make them. What can you do about it?
Let's say you have a voice-over on your video content. Including captions is the easiest thing to do that. There are many audio to text converters and websites that offer closed caption files. This can save you hours of work.
#2. Customize your videos for the channels your customers love.
Uploading a video on a single platform simply won't work. You should aim for a wider audience. However, there's one thing to consider and namely, different social media channels have different restrictions about format and size. Also, people of different ages use different channels, and you can easily exclude some of the channels.
We did the research for you, so take a look at the following social media channels and decide which deserve your focused energy.
YouTube - This is probably the first platform that comes to many people's minds when they say video. This is perfect for longer informative videos and tutorials as YouTube's audiences have a longer attention span compared to other platforms.
Perfect video length - 2 minutes.
Facebook - The most popular social media platform with users of a wide range of ages. Videos below 90 seconds tend to perform best, but short advertisements can also be successful.
Perfect video length - 1 minute.
Instagram - Most of the Instagram users are fairly young — between 15 and 35. Also, the video content on your posts is limited to 60 seconds only.
Perfect video length - 30 seconds.
Twitter - Mostly used by businesses, there are still young people on Twitter. Here, the videos are limited to 140 seconds, but advertising videos are not very common.
LinkedIn - Speaking of business, LinkedIn provides even more professional and business-oriented space. A good practice is to directly post a link to your YouTube videos instead of customizing them for LinkedIn.
Snapchat - This social media channel is used by young people more than any other. If you’re targeting Millennials, you can reach up to 85% of the users easily.
#3. Quality matters!
Our smarter gadgets are getting smarter by the day, and everyone is expecting quality content. However, we're not talking only about resolution quality. You should consider investing in a professional video-making team. If this, however, is beyond your budget or your content simply doesn't require a huge team, there are plenty of tools (most paid but still cheaper than hiring a team) that will help you produce an outstanding video at a relatively low cost.
What's certain is that you cannot expect to shoot a video with your new iPhone, add a few captions and themed music, and post it. You should always strive for professional quality.
Once your users get used to the idea that you provide quality videos, they will keep coming back for more.
#4. Focus on the beginning.
Don't rely on your thumbnail image. Actually, forget about it! Focus on the start of the video, they usually begin automatically. Now you have your creative ideas and just a few seconds to keep your viewers interested. This is why it is essentially important to carefully craft the beginning of your video. You don't want your viewers to scroll past your video and don't even get the full picture (wondering when this idiom will change to "get the whole video").
The first shot of your video is the most important one. You should be really careful when choosing it.
Your background color should contrast with the text and main images.
In other words, get straight to the point! We talked about the perfect length for different platforms, but this doesn't mean you can't go for shorter content. The sooner you pitch your idea, the more chances you have that people will actually hear it.
#5. Include a call to action!
This is a rule of thumb for pretty much every marketing-related content. You should have a call to action in your sound narration, but think of #1, and make sure you convert that audio into text so that those that don’t have sound will be able to see it as well.
Showing people what to do is definitely a trick that, no matter how obvious, really works. If your viewers don't know what they should do once the video is done playing, they will probably keep scrolling to the next video. The video with an included call to action...
Yes, you have to be creative and unique in terms of content production, but there are always the hidden tips and tricks that help with a head start. We hope this helps.