2020 was a very challenging year in all aspects of marketing and across different industries in business. It also paved the way to recognize the value and the impact of digital marketing because of the lockdowns and restrictions that forced us to stay at home for a very long while.
2020 opened our eyes to how valuable digital marketing was in transacting with business on the digital platform. Now that we've moved on from that very tough year, what digital marketing trends can we expect in 2021?
Here are some trends you need to focus on this year.1. Live-stream Content Will Likely Increase More
Since the stay-at-home order from the government and the World Health Organisation (WHO) is still in effect in many parts of the world, many events and activities are likely to be canceled. In-person events will still be questionable this year. With that in mind, you will likely be going to communicate with people through social media's live video streaming.
Also, if you'd noticed, more and more social media personalities, celebrities, and influencers alike are utilizing live-streaming options to reach their audience online. Live-streaming varies from gaming, product endorsements, entertainment, or online workshops that many SEO agencies believe can be used for digital marketing purposes.2. High Dependence on Voice & Visual Search
Alexa, Siri, and other voice-activated Artificial Intelligence will likely become more reliant because of convenience. Since many people are still stuck at home, most don't have or have limited chances to talk to other people; they resort to talking to this AI technology. Visual search will be a trend this year because of convenience as well.
All you need to do is take a picture of what you want to learn more about and upload it to your preferred search engine to get a myriad of information.3. Automated Bidding
Google Ads' automated bidding has been existing for quite a while already. But, they've innovated this technology that benefited many digital marketers. Automated bidding or smart bidding has now a more refined algorithm by successfully getting rid of its previous problems, such as reduced audience targeting and minimal budget control. So, there's an easier way to create ad placements online.4. Increase Use of Chatbots
Hubspot reports that 32% of companies worldwide are now utilizing chatbots compared to 2016's 5%. This technology becomes more reliable, thanks to AI. It's now more capable of conversational tasks with real-life people. And, it's been widely accepted by many consumers. Many digital marketers believe that reliance on chatbots will increase in the coming years.5. Increase of Video Content
Excellent quality content is always the cornerstone for any reputable digital marketing agency or SEO agency. However, the demand for quality content has been changing for the past few years. There has been a forecast that video content will likely become more of a trend this year because of the emergence of video-oriented social media platforms such as TikTok and Snapchat. Most influencers and an army of aspiring vloggers (video bloggers) have invaded YouTube last year to share different kinds of content.
Video content will likely become bigger in the coming years because of its profitability. People make money on YouTube, and they pay very appealingly. Getting 100,000 subscribers will likely give you a six-digit paycheck.
Digital marketing, in its many forms, has remained trending for the past several years. This industry can't simply stop getting bigger. It just only gets better with innovations. Those who have realized its potential have already put themselves ahead of everyone. What makes it great is that these trends are scalable and can benefit your business or brand.