This season more than ever, consumers will prioritize "feel-good, do good" products. Sustainable dyed apparel and accessories will have a great appeal to this new consumer.
Natural tie dye was first popularized during the Depression, when housewives were encouraged to use natural materials like tea and fruits to dye clothes in order to give them a new life. This idea will be more relevant post pandemic era.
Sources: pinterest.com /eluxemagazine.com / fashionista.com / stylecraze.com / shopbop.com / ediblela.com /
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