Sales Funnel Lead Generation (SDF) is the process of collecting qualified prospects through pre-qualified offers, making introductions, and nurturing them until they decide to become sales. In many organizations, salespeople are tasked with developing relationships by personally meeting with potential customers and qualifying them for a variety of products and services. They then make introductions to their direct customers, i.e. friends and relatives, and prepare proposals. These proposals are crafted to reach out to the most targeted prospects in hopes of generating sales. Once these proposals are signed, salespeople move on to another prospect, and so on.
It’s easy to see how this process can quickly turn into a huge black hole. If salespeople are required to create proposals each and every time that they visit a potential salesperson, they will spend a great deal of time away from the prospect they’re actually trying to close deals with. Moreover, because they have to keep track of all of these leads and generate new ones based on their personal experiences, salespeople quickly get overwhelmed and confused by the amount of data they need to work with. This can cause salespeople to miss some opportunities, while causing them to waste time and effort on unqualified leads, rather than those that are more likely to result in sales.
The good news is that salespeople can avoid these problems by using sales funnel technology. sales funnel lead generation programs provide salespeople with a way to quickly analyze and track leads. Through data provided by the program, salespeople can see in real-time exactly which sales and prospects are most likely to convert. This allows them to focus their attention on the prospects with the greatest potential for sales.
The way that this type of technology works is by using a combination of real-time data and advanced algorithms. The sales funnel program utilizes both to generate new leads. First, the program identifies leads through an advanced matching process. Based on a number of different factors including customer demographics, the products or services that the lead is looking to purchase, and other factors specific to the lead, the software matches the person with the appropriate product or service.
Second, the sales funnel system creates action lists, which are lists of prospects that have shown an interest in purchasing a particular product. This action list is used to contact these leads in a timely manner. In addition, the marketing system provides sales reps with marketing tools such as email campaigns, telemarketing, print ads, and web banners. By using these tools effectively, sales reps are able to significantly increase their overall conversion rates.
In order to properly utilize a sales funnel lead generation system, however, it’s important to understand the way that these systems work. First, a lead is matched with a sales rep based on the sales funnel criteria. Depending on the type of sales lead, the sales rep is responsible for contacting that person and providing them with information regarding the type of products and services that they’re interested in. Once that information has been provided, the sales rep will then take that lead and turn it into an active sale. Ideally, the lead doesn’t end up going through with the sale; however, in many cases that is exactly what happens. At the end of the day, sales leads are often discarded because they weren’t strong enough sales opportunities.
The reason why many sales leads are not converted into sales is because the people generating them have not been very effective at generating them. In other words, the leads that are being generated are not of the type that are likely to make any sales. Fortunately, this is where lead generation systems come in. Through a quality lead generation system, sales reps can match up prospective prospects with qualified sales leads without wasting time on unqualified leads. By using a quality system, sales reps can increase the ratio of leads generating sales to the ratio of leads actually closing sales.Sales lead generation systems to work best when they are implemented from the top down. When every potential customer is closely tracked and evaluated, sales can skyrocket. By providing prospects with useful information about the type of products and services that they’re interested in, sales reps can turn those leads into actionable sales leads. To learn more about how sales lead generation systems to work and to see what you can do to implement one for your business, contact Lead Gen Pros today.