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Born in Coffs?
I was born in Armidale and grew up in The Hinterland of Byron, then moved to Taree and back to Byron. I moved to Coffs only about a year and a half ago.
Did you like Traveling?
I didn’t ever want to leave Byron but we moved for my Dads work, I was about 13 so it was a pretty crucial time to up and move, I wasn’t a big fan.
What us your star sign?
I’m a Leo and I’m definitely a Leo..
The perfect day off?
I could have a million perfect days off. But as long as I have the beach, coffee, my baby and my partner I’m happy. I would probably spend it at the Pass in Byron.
Coffee or Tea?
Both! Coffee in the morning and tea for the rest of the day.
Best childhood memory?
It would be when I was a baby, this was my first memory! My mum set up butchers paper all along the inside of our veranda and just let me paint.. I kept painting and painted all over the house and all over myself, I was so tiny, still in nappies!
Favorite song at the moment?
Damage Done by Kita Alexander
Describe yourself in 3 words
That is so hard! I would have to say loyal, passionate and caring.
If you could only bring two outfits on holidays what would you bring?
Denim is my go to! My Levis Vintage denim skirt and swimmers!
I could pretty much get through every day with a denim skirt, Vans, Vintage Swim and an big stripy tee.
Anything in store for 2017
So much actually! So I thought 2016 was big. I had a baby, I opened a shop and moved towns. But 2017 holds continuing the shop, writing a book, traveling and just genuinely growing and nurturing my daughter.
The story of Wrecked Vintage
I was living in Byron, working for a really big company and it was never really satisfying to me to see the amount of waste that came through a business like that, so much plastic... It was fast fashion not connected to anything, just there to make money. Vintage is slow, sustainable and good for the soul. So I took that as an opportunity to learn as much about the business side of the industry as I could. I'm not suited to structured education, I'd rather live my learning. I've loved vintage clothes forever, my mum had the most amazing style when she was my age. But then I met my beautiful partner Sam who’s from Moonee and I was traveling down to Coffs every 2nd weekend and I’m going shit it's actually so nice here, so much more calm then Byron. For me I’m constantly on the go so to put myself in a place were I could actually relax was really important. I would try to go shopping here and find nothing, I saw a massive hole in the market and something that I love and knew I was capable of doing and I went fuck it, I’m going to open up a shop! There is nothing here for young people to express themselves with fashion if they want something different. I’m really big on having a meaning behind what you’re doing, its all good and well to open a shop but it doesn’t feel good to make money without meaning, when you’re not helping anyone. We have the chill zone in the shop for people to come in and have a coffee with us chat to us and we help them out with what ever they need. Everyone knows that I and Holly are genuine, we aren’t going to lie to you to make you spend money, I don’t think that’s fair and I don’t like to be treated that way. Retail is such a fickled industry if you abuse peoples faith in you no one going to come back. Fashion is the easiest way to express yourself and its an art form for people and some days its like whatever ill throw on some tights and a singlet but I’m not saying every day has to be an art piece but I think that when you’re young its such a hard time trying to find yourself and if you’re restricted by choice or price your not going to really feel like you’re the best version of yourself.
We get a lot of I wouldn’t say back lash, but people are inquisitive on how I survive being this business. I mean to me its so rude to be asked that question “how are you still here?” One time I got asked if I was a drug dealer! This man asked me what I was covering in here, he went on to ask if I was cooking drugs because there was no fucking way I could make a profit. Ha!
I had a dream one night about this shop called Wrecked Vintage so I made it a reality. I have worked in fashion since I was 14, I lived my education instead of reading it out of a book, I just cant do that. When I was eighteen my dad have a very bad bike accident and is left with a severe brain injury and I really struggled for about two years to just find my feet. For me I just couldn’t imagine just spending my life not living it. Every time I open this shop I know I have the power to make someone’s day and try to be the best possible role model to young people.
So I think the story of Wrecked comes from a place of just not wanting to sit with my life for the sake of what’s 'expected', I want to push boundaries for myself and make my family proud, we do whatever we want here, because why not?
-Sophie Bird – Owner of Wrecked Vintage