Social media marketing is all about engagement. It is one of the main measures marketers look at to define the effectiveness and impact of social marketing campaigns. Social media shares play a critical role when it comes to measuring engagement.

Social signals like number of views and shares are essential at popularizing the content. It also creates more brand awareness and results into better engagement. A lot of engagement also come with your audience sharing your content with other people.

But creating more social media shares is not an easy task. Here are four essential tips to do so:

1. Optimize for social media shares

People are always sharing your content so make sure it is displayed across other forums in the best possible manner. Take time to optimize your social media shares to make sure your content looks great on social networks and even in search results.

While you are optimizing their website for social media shares, you should also focus on mobile as well. Consumption of content on mobile is common. In fact, people read more content on mobile devices rather than desktops. Make sure your blogs and websites are mobile-friendly.

2. Social media sharing must be easy

This is a pretty obvious one. People have a higher tendency to do something if there is a minimal effort on their part. This especially applies when it comes to social media. If sharing something needs a large investment of time, then most people wouldn’t even consider sharing something.

One of the best ways to increase shares is by adding social media buttons. These can be used to share content on various social media channels. Understand the importance of this aspect and maximize the usability.

3. Figure out what is trending

People share something if it is relevant, entertaining, valuable or in line with the trend. This requires the user to have knowledge about target demographics and what the interests are. Use tools like Google Trends to research about the topics that are trending in a specific industry.

You can also look for trending topics on channels like Facebook and Twitter to look for opportunities to connect with people. Use a trending hashtag as well that is relevant to your brand and messaging goals.

4. Know your demographics

The demographics vary across different social media networks so it is essential to know what your target audience is and on what network is your audience most active. Think about which social media channel you should have your presence on. These are some important questions that you need to address before forming your strategy. You won’t see an increment in social media shares if you are skipping on the right audience through the right means. Also make sure you publish the content on peak hours. You need to figure out the timings when your target audience is active and post the content at that time. This would ensure your content is viewed enhancing social media shares and engagement.