It’s given that social media helpspublic relations (PR). The birth of social media seem to start in the era ofFriendster and Myspace, but the meteoric rise in popularity of social mediabegins with the introduction of Facebook, Twitter, Instagram, LinkedIn andother newer platforms. It began as a personal use, but several business ownerstoday engage in socialmedia to promote their business.
No wonder why a lot of small andonline-based businesses utilize social media for their PR because it is perfectfor direct engagement with both customers and the press. Bacall Associates, aboutique PR, marketing and sales support agency, will share a few tips to helpyou get started.
Create awesome content
Publish an awesome and social-mediafriendly content that your customers will surely value, share and buy. Youshould always keep your mind in creating your content. Don’tforget to use easy to share social media buttons on your posts because somedon't have the time to copy and paste your content in order to share them.
One example of effective content isusing case studies because they are some of the most powerful quantifiers youcan use on the web. They provide perspective in the results as well as a clearand concise data. You must present it in the right way to get an emotionalresponse, which can cause engagement and potential sharing. Major media outletsoften share case studies provided by companies of many sizes and influence. Youmay also want to add images or videos to add spice in your content. Publishinggood content can be a great help to improve your PR and brand image.
Make your business caught bloggers' attention
Seeking bloggers' coverage can alsohelp you promoteyour brand. As you may have recently read, the blogosphere is the nexusbetween social media and PR. Bacall Associates confirmed that social media isalso being used by bloggers and are active on those platforms, and many of themare closely monitored by journalists. You can get mentioned by popular bloggersin different ways such as providing your expertise, being a contributor andhaving your service or product reviewed.
Connect with the press on social media
The Internet has been the home ofmedia these days since they can get a tremendous amount of information fromthere. Major publications have been using Reddit to source interesting storieswhile Twitter is being covered by major news outlets by using trends andhashtags. Indeed, social media platforms have become a solid part ofjournalism.
It'll be fast to connect with themedia using social media sites. If you have a good story to cover and properuse of hashtags and social media tagging, you can get a solid media coverage.But remember, you shouldn't abuse the use of hashtags.
Bacall Associates has been involvedin this practice for several years now and they are using social media toheighten their influence to their customers. The impact of social media onpublic relations is undeniably remarkable and brought great change to thispractice that helped a lot of businesses worldwide.