Today, agencies adopt online marketing to obtain their business observed. This is
the best system to communicate with individuals. It is an inbound marketing
tactic that is more cost effective than conventional marketing media such as T. V.,
stereo, & newspapers etc . Email marketing is a great channel to build a close
relationship with the customers and promote a product or service.
“There are nearly four. 1 billion email accounts worldwide by year end 2015. ”
In this period, email marketing is one of the most effective and affordable channels.
There are some other reasons why email advertising is so popular: : It's affordable & measurable. Helps to construct close and trusted relationship with subscribers.
Higher ROI (Approximately $44 per $1 spent).
Higher engagement level and reaction rate.
Delivers details directly to customers. Sorts of Email Marketing According to Sarv post, “Marketing emails are usually sent to promote item & service. These emails contain offer, coupons & sales to acquire customers. They may be informational like ezines or announcements of recent product. Marketing email should be short & sweet, no need plenty of explanation. You must produce offer clear & add special graphics because customers have no time to read your email. Create a feeling of urgency in your mail & give a clear call to action (CTA) like, “Shop Now” or “Buy Now” etc . ”
Transactional Email-Transactional email messages are expected messages which are received after a particular action has taken place. The main purpose of this type of email is development of long- term relations with customers. This includes useful information intended for clients. Examples, Desired email, thank you/confirmation email, reminder or notification email. Demand message.
Some Statistics You Need to Know about Email marketing services
1 . 61% of consumers like to obtain weekly promotional email messages and 28% need them even more regularly.
2 . Relevant email messages drive 18X a lot more revenue than transmit emails.
3. Emails that include social expressing buttons have a 158% higher click-through rate.
4. 66% of consumers have made a buy online as a result of an email marketing message.
5. 70% of marketers say that email is the best path to increase marketing ROI.
6.Transactional emails have 8x more opens and clicks compared to any other type of email, and can generate 6x more revenue.
7. Welcome emails produce 5 times as much clicks than standard promotional emails.
8. Companies who send automated emails are usually 133% more likely to send relevant messages that will correspond with a customer’s purchase cycle.
9. Personalized emails deliver 6x higher transaction rates.
10. 38% of marketers are usually missing out on revenue via transactional emails.
Email marketing is one of the many tried & trusted inbound marketing methods available to the business owners. This is best medium to show the customers that you simply care about them & want to work with them. Sarv offers the email solutions you need to send email the right way. Encounter how easy it is to create and send beautiful & customized email campaign with Email marketing tools like Automation, user friendly drag n fall editor, advanced segmentation, A/B testing, innovative metrics & confirming, and more for the current fast growing business.