A Swedish bloger: Daniel Paris.
I have just finished editing a video for my final project on Thursday. A different way of representing it compare to other students before for this course. I am excited. Hope it goes well! Xx
Definition of Fashion Marketing
I found this text to define what it is...
A fashion marketer is an important aspect of the billion dollar fashion industry. The marketer works with others in the field, such as designers, artists, and CEOs to create and market new merchandise. The fashion marketer degree can be earned at a university, community college, or through and online degree program.
According to Parson's School of Design, fashion marketing is the process of analyzing, developing, and marketing current fashion trends into sales strategies. Fashion marketers research current trends, the industry, people, and study why trends are popular.
Who and What
Fashion marketers determine who is interested in a product.
A fashion marketer helps set up ad campaigns based on their research. They ensure that the ad is geared towards the right group for the product.
The fashion marketer must act as a psychic. They must read past and current trends, and analyze the information to determine what will be the next big hit, and create the campaign before the trend hits the market.
Those working as a fashion marketer must also have a sense for business. They must determine what styles and trends will generate the most profit, and which ones are the most marketable.
I am fed up with the academic lectures. Bye for now x