JOHOR BARU: The Johor government, through Tourism Johor, will continue to send its tourism promotion mission abroad to further promote the state's tourism products and services.

Johor Tourism, Trade, and Consumerism Committee chairman Datuk Tee Siew Kiong said the mission, to be carried out under the "Xplore Johor" programme would be sent to Jakarta in Indonesia, Bangkok in Thailand, and a city in China.

The mission to Jakarta is planned in July, followed by the other two cities, he told Bernama recently.

He said "Xplore Johor", carried out since 2014 through tourism promotion missions locally and abroad, is seen as capable of bringing positive impact on the state tourism, providing a venue for local industry players to exchange information and conduct business matching with international industry players and tour agents through Travel mart.

"As of now, we will maintain the Xplore Johor programme as it can help to promote the state tourism products. "We will focus the mission to towns or cities that have direct flights to Johor Baru," he added.

Locally, Tee said Xplore Johor programme had been held in Perak, Penang, Kuala Lumpur, Sabah, and Sarawak, while abroad, it had been held in Guangzhou (China), Bangalore (India), Batam (Indonesia), Jogjakarta (Indonesia), Manila (the Philippines), Nay Pyi Taw (Myanmar), Ho Chi Minh (Vietnam), and Phuket and Phi-Phi in Thailand.

In a related development, he said efforts would also be made by the state government to promote heath-tourism.

Currently, there are 12 medical institutions and hospitals in Johor, he said, adding that most of the foreign tourists who came to seek medical treatment in the state were from Indonesia, China, Vietnam, and Thailand. — Bernama