I'm currently working on a project on Barbie for my Advertising art direction class, where we are discussing how the advertisement for Barbie has changed in times with the society by looking at all the commercials, decade to decade from the very first one to today.
In general, I find it very interesting to look at advertisement where the product has stayed more or less the same, but the ads to promote it has changed to fit the public's view on what's good/normal. (And it is, of course, extra fun to work with Barbie since she has been in my life since I was a child.) Through the commercials for these kind of products, you can clearly see how the society has moved forward and how the way we look at things such as equality has completely changed. For example, the first ever Barbie commercial was launched in 1959 and was all about Barbie being a fashionable housewife while today's campaign is all about how Barbie can choose to be anything she wants, such as a professor, doctor or president.
Just for fun, I put together some photos of what her face looked like from 1959-2015, and our dearest doll has really changed quite a lot.
Hahaha, seriously, what happened 1979??
Sorry for the Barbie bomb, haha, but she's all I've got on my mind at the moment. We are presenting our work by building our own "Barbie world" in an art exhibition on Monday and after that I promise not to mention her again. Like, ever.