Food & Travel, Studies

Last weekend the annual Travel Fair - Matkamessut/Resemässan, was organized at the Messukeskus center in Helsinki. And since I´m studying tourism management, I just had to visit the fair to get the latest update in travelling from domestic and foreign enterprises. There was a great mixture of small companies marketing their own little pitch of e.g. safaris or cottages, as well as wellknown travel agencies that took the chance to lure the visitors with some discounts and offers.

Also my home municipality Raseborg was there, with the purpose to inform people about all the different types of slow food varieties this idyllic place has to offer. Maybe I´m partial in a way, but I really do think that Raseborg has a beautiful nature that needs to get more visibility for the inbound tourists to notice. As a united group of "västnylänningar" (people that comes from the southwest part of Finland) that where there at the fair, they all had blue and- white striped cotton blouses on, which symbolized the sea and archipelago. Classy if you ask me ;).

If you want to know more about my specific hometown Karis / Karjaa, I can write a separate blog post about it. I would specifically highlight the small business owners, with the focus on food. But also lightly touch the subject of its history.

MATKA is the largest travel industry event in Northern Europe. Every year in January exhibitors from more than 80 different countries gather to enspire and inform the visitors about the latest gadgets within travel.

I sure got inspired by all the different types of companies and people and are motivated to do some greatness within my industry.

Design your blog - select from dozens of ready-made templates or make your own; simply “point & click” - Click here



Food & Travel

Hi during the week I´ve been trying out two recipes that I found on the internet/in a magazine. For the main dish I made this minced meat gratin with zucchini and for dessert I did avocado-chocolate mousse. I can´t say I disliked the gratin, but on the otherhand I´ve done more interesting dishes. When it comes to the dessert, it wasn´t as sweet as I would´ve liked it to be. I thought I would share this with you anyway, if you would like to try them out. Here is the result:

Köttfärsgratäng med zucchini

· 500 gram nötfärs

· 2 st zucchini

· 1 st gul lök

· 1 st vitlöksklyfta

· Olivolja

· Salt

· 3 dl krossadetomater

· 1 st lagerblad

· Oregano

· 1,5 dl grädde

· Peppar

Tips! Köp blandat nötkött av gris och oxe

Gör såhär:

1. Sätt ugnen på 200 grader.

2. Skär zucchinin i skivor på längden. Salta på båda sidor och låt vattnaur i 30 minuter. Skölj och torka av.

3. Hacka lök och vitlök. Stek nötfärs, lök, vitlök i olja och salta ochpeppra. Tillsätt tomater, lagerblad, oregano och grädde. Låt koka en stund.

4. Varva sås och zucchini i en smord form. Gratinera i ca 30 minuter. Servera med en sallad.

Minced meat gratin with zucchini

· 500 gram ground beef

· 2 pieces of squash

· 1 piece of onion

· 1 piece of garlic clove

· Olive oil

· Salt

· 3 decilitre of smashed tomatoes

· 1 piece of bay leaf

· Oregano

· 1,5 decilitre of cream

· Pepper

Tip! Buy mixed pork and beef meat

How you do it:

1. Put the oven on 200 degrees.

2. Cut the zucchini into long slices and put some salt on. Let them drain off for about half an hour.

3. Cut the onion and garlic clove into small cubes. Fry them together in oil with the grounded meat. Put some salt and pepper on. Add the smashed tomatoes, bay leaf, oregano and cream. Let boil for a while.

4. Put the sauce in a greased pan, put on the zucchini slices and repeat the process. Put it in the oven for about 30 minutes. Serve with some salad.

Avokado chokladmousse

  • 1 färsk avocado
  • 1 dl kokosmjök
  • 4 msk kakaopulver
  • 6 st dadlar
  • ½ tsk vaniljsocker

Gör såhär:

Blanda samman alla ingredienser och häll upp chokladsmeten i små serveringsskålar. Dekorera med valbara bär!

Avocado chocolate mousse

  • 1 fresh avocado
  • 1 decilitre of coconut milk
  • 4 tbsp of cocoa powder
  • 6 pieces of dates
  • ½ tsp vanilla extract

How you do it:

Mix all ingredients together in a bowl and pour the batter into small serving bowls. Decorate with some berries on top.



Life & Thoughts

So another year has already started and it is back to work or school again. As you know (if anyone visits my site) I started this blog when taking an online course in social media last summer. I haven´t been so active blogging since then, BUT I want to be more active by at least make a blog post per week.

I am a Swedish speaking Finn living in Turku, where I am studying. But I decided to write in English, just for the practice of it. During Christmas I read this book called “Lyckan I Det Lilla”by Ernst Kirchsteiger. He is nowadays a Swedish TV-profile making all sorts of food during the seasons as well as home interior.

Last year was an exciting roller-coaster experience, with five months of exchange studies in France, two 6 weeks internships + school in the end of the fall. I felt that I´ve been living in the fast lane for a couple of months now and needed to slow down a bit.

So when I found this book hanging in the bookshelf I needed to read it. So I feel that this book through its simple sentences, gave me inspiration for the year ahead.

It is a book about believing in oneself and not lose hope when the plan doesn´t go as planned. It is a book about open up one´s mind and not be so narrow thinking. And it is a book about stop and think for a second of what you have. The book covered simply topics that I during the years subconsciously have had in mind.

So I want to start the year by giving you a glimpse of mindfulness. I know I want to take action on at least some topics, brought up in the book, this year. In the end it is the small things that matters.

If you want to know more about the person behind the book, tune in on ​this page. The webpage is in Swedish but through google translate you should get a glimpse of what this pantologist do.




I think pictures and videos are strong marketing tools when it comes to social media. So that would be something to consider when building up the content for an implementation plan in the future. The best publicity is free publicity. And social media is really playing a big part of what or who that gets notified on the internet.

Personally I have noticed that I like pictures and sound the most. This has resulted in that I spend a lot of time scrolling through images of Instagram and Pinterest and also lately videos by vloggers on YouTube and different kinds of podcasts.

As I am interested in social media, another interest of mine has slowly grown these past few months. It is how companies utilize social media in their vision and mission within their own company. I follow different kinds of start-ups – some already established on the market and some new in the business. To me it is interesting to see how they use the opportunity of social media and what they can improve within their service. I get inspired as well as educated of what is out there.




Denna vintage butik snubblade jag över då jag vandrade gatorna fram på Södermalm i Stockholm. Jag som älskar att fynda måste ju gå in och kika i den korridorliknande butiken.
Här finns alltifrån smycken- och skor till dam- och herrkläder.
Vad jag fastnade för är dess utbud av Levi's shorts. Levi's jeans och t-skjortor har nästan blivit (om det inte är) en klassiker i varje individs garderob. Jag fyndade till sist ett par snygga jeans shorts som satt bra i midjan och runt låren.

Även om det fanns en massa att välja på i butiken, kändes vissa klädnummer en aning stora. Vid sektionen med Levi's shorts hade storlekarna angivits med små lappar. Men då flera personer rotar blir det lätt att alla storlekar blandas samman.

Butiken är grundad av syskonen Anni och Joel Jönsson och har fått sitt namn efter deras morföräldrar. Utbudet är en frisk blandning från de närmaste årtiondena. Och de mesta inköpen görs av ägarna - från utlandet, men även inom rikets gränser.

Jag har aldrig ägt Levi's förut så jag kan inte jämföra prismässigt. Men jag vet att produkterna har blivit lite av en klassiker i klädförrådet. Mina shorts fick jag för en ~ 30€.

Denna mysiga vintage shop på Sankt Paulsgatan 20 är värt ett besök.


Må-Fre 11-18
Lö 11-17
Sö 12-16





This online course is starting to come to an end. And for the second last assignment, all the people within this course, had to form groups of 4-6 persons, in order to finish the task.

The task is about an implementation plan regarding social media. Each and every group had to come up with an invented idea that could be adapted in real life. Our group created a prototype shift tool for people within sales business.

We believe this tool could be a valuable instrument for sales people to exchange thoughts and work hours amongst each other. This would minimize stress, if a shift can't be taken by one person there are people to ask within this tool.

I think the idea is interesting and fresh in theory, but it would be interesting to see how it actually works in real life.

Regarding privacy and security issues, we want it to be clear guidlines of how the tool works. But we have not yet figured out any specific steps. Still we want one person to be the admin of this tool.

It is both hard and fun to be creative at the same time. But I like our prototype idea so far.

Let's build strenght for the last assigntment in this online course 💪🏻.




1. The key message of the company´s rules of conduct?

  • The purpose is to ensure that Scandic’s operations are conducted in a manner that inspires confidence and complies with legislation and best practices for listed companies

2. What are the responsibilities of employees?

  • The Code is binding and applies to all employees (regardless of employment status) - during their entire time of employment
  • All of Scandic’s managers are responsible for ensuring that both the contents and the spirit permeating this Code are communicated, understood and complied with by all employees. In other words all of the employees should possess the information, skills and tools required for compliance with the Code in the daily operations
  • Scandic’s managers are also expected to encourage employees to report incidents that may involve violations of the Code. Neither explicit nor implicit acceptance of questionable behavior in violation of the Code shall be tolerated

3. Who´s job is it to create such Rules of Conduct?

  • Each EC member has the operational responsibility for implementing the Code within their area of responsibility

4. Where should the Rules of Conduct be saved?

  • The document owner of Scandic´s code of conduct is the CEO,. But it seems to me that everyone can find the company´s code of conduct on the internet, which shows that it is available for everyone to see




One of the tasks in the social media online course is to google onself. I was actually not that surprised of what i found.

I am actively using different kinds of social media tools, hence to this type of result:

From what i can see is the information on the internet correct. If I would like to delete some information (text, picture), there are software programs like DeleteMe that could help you with that, but remember, these programs could be quite a task to handle.

Since everyone nowadays is so open about their private life, it is easy to forget the negative aspects that comes with it. Like I´ve said in previous blog posts, I personally use my social media channels as newsfeed. Possibly on Instagram I show more personal content. For me, I think it´s a great facilitation when companies can be reached through social media channels. And I have so far seen the digital expansion with excitement.

On the question whether the information that is shared on the internet of an influential person, should be censured or not? I think it is better to share information in media, with the awareness of being more careful how things are understood by people. I would be more suspicious if I could not find a single thing of an influential person on the internet.

When sharing things on the internet, people don´t always think of how this or that looks from someone else´s perspective. i think every human being should be critical to informational text news or pictures they see on the internet. In order to not be a victim of propaganda each and every one of us should do our own research.

As a conclusion, I think it´s great to nowadays have the possibility to identify oneself with one password/name on several social media websites. But on the other hand this makes it eventually easier for hackers to find you and in worst case scenario, destroy your identity on the internet.

But since we are living in this world of e-commerce, I think it´s fair to say it is as important to protect oneself from virus as it is to be accessible 24/7.




In society of today privacy is something people want to share through social media, such as facebook, instagram, twitter, linkedin etc. But as we get more open about our private life in social media, we need to consider the privacy aspects, we as an employer and as a human being need to follow.

What privacy aspects should employees be aware of while using social media tools?

There are possible potential issues affecting productivity, data security and network when employees use their personal social media accounts. It is also said that “friending” to this or that person on social media, can affect a company or the person - regarding legal issues.

When an employer use social media at work it is always related to business benefit and will not harm the organization in any way.

What are the benefits of openness and transparency? (i.e. we can identify participants in online discussions, we can see in what company people are working)

Social media has made it easier in many ways for companies to get their message through to as many people in the world as possible. Here are some examples:

  • Company departments can hold brainstorming sessions/conversations through e.g. webinars + film the event for more people to watch
  • Through blogs and podcasts a company can share more personal information about the employees, what the company do on a daily basis etc. This makes the company build a “relationship” with its readers/listeners (customers) and develop ongoing communication, through e.g. feedback
  • If the employees are engaged in the company the customers get engaged as well

When is it beneficial for the employer and employees to share personal information online?

  • During training programs or corporate learning opportunities it could be helpful to share ideas. For example, trainers should create a communiy space on a site e.g. google docs, linkedin, facebook etc. (before a session) - this makes it easy for participants to meet and share ideas/opinions etc. On this forum trainers are able to share all valuable information
  • As an employer you want a skilled work enforcement, so by sharing “hiring aplication”- posts for your company online, is an easy way to let as many people as possible take part of it

What kind of damage can occur if privacy is not taken care of?

Every company should have an HR-team / department focusing on the privacy of the company. If it is not taken care of the following could appear:

  • Makes it easy for hackers or virus program to get inside the company data
  • Negativity within the company
  • Legal consequences if employees use social media at work for personal reasons

Source: Privacy




I am trying to keep this blog post short and neat when I speak about how people are using social media today. The one thing I notice a lot on my social media channels, is the way people are using the live filming. Here on the blog are some of my most used social media tools (facebook , twitter , youtube , instagram). And all of them has today the (live-)video-filming-mechanism.

As I noticed through the years, not only privately, but in my studies as well, is that social media today, has a major role in the marketing process. I personally, use my social media forums as newsfeed and inspiration - and therefore I am following a lot of companies and entrepreneurs.

One of my greatest tools is Pinterest, where I create and store all of my ideas. Within my tourism management studies, my classmates and I had to form a co-operative company. In relation to the company we formed a webpage from where people are able to see our work and what we do. It is however an ongoing process to build an appealing webpage and to deliver the message to the target group.

What is great with social media tools, is that they are free to set up, but what is even more important, is how people and companies are using the tools. In my blog post about how to get a succesful blog, I namedropped a few companies and entrepreneurs that through their vision and passion, has managed to build an appealing and trustworthy concept.

What I would like to focus on is some examples of companies/entrepreneurs that in my opinion are not nurturing the concept well enough. For me as a follower, I would like to have thorough updating at least once a week, in order to not get bored and forget the company or person that I´m following. Having said that, the same tip goes for me too. And to narrow it down even more I´m going to focus on companies and people on Twitter that is related to the subject travel, which I am studying.


On twitter I am following over 400 persons/companies and I think it´s fair to say that I can´t possibly remember every single one of them. I will now pick out some travel related accounts, that in my opinion, could make an improvement.

  1. @ReseEkonomen

I´ve analysed this account one year back and during that year, the person behind the account, Mattias Varén, had an updating between 1-10 days in between a tweet. Some days he posted several tweets a day. But since 2017 he hasn´t been so active on his twitter account. Most of the tweets where made in February (4 tweets) and since Mars 7th, no updates has been made.

Why I follow:

The focus on this account is economical travelling. The tweets are mostly articles that concists of tips and news about travelling. On this account Mattias also promote his podcast Att Resa Podden

Improvement In My Opinion:

I personally would like to see more tweets of his own and more frequently. At least tweet about every time a new blog post or a podcast is airing.

2. @B2BoutiqueHotel

The B2 hotel chain affiliate started its twiiter account in 2014. But since then it had a pause of 2 years and has just recently started posting some tweets, mostly retweets.

Why I follow:

I think this hotel concept is interesting and I would like to see them use it to their advantage

Improvement In My Opinion:

Make creative tweets, e.g. start a blog and post the blog on several social media channels - including twitter. Tweet about the story of this concept - make people aware. Post pictures of the hotel/rooms/spa area on twitter. Tweet about news regarding the hotel.

3. @EbookersFI

The Finnish version of the British ebookers that today is part of Expedia Inc., has been part of twitter since 2009. The tweets has been quite resistant up til´ the middle of 2014, with only one tweet in the end of 2015 and two tweets in the beginning of 2016.

Why I follow:

The news they tweet about are espeially made for the Finnish traveller

Improvement In My Opinion:

I would like to see more frequent tweet-updting and also pictures. For example when they post something on their instagram account, they should also post a coherent tweet on their twitter account. They should try to do some live-tweets with the Periscope tool on twitter.

According to this source here are the subjects you should leave out of context:

  • Selfies
  • Political disputes
  • Hiding behind anonymity
  • All talk, no action
  • Ignorance amplified

As a conclusion I think any person or comapny can succeed on social media if they are active enough and "learn the code language" on how to market themselves.