Marketing has changed significantly over the past few years as more companies have started targeting their efforts towards Millennials, a completely new and different type of consumer than we’ve ever seen before. But just as businesses are starting to really understand how to advertise to Millennials, they are now being introduced to Generation Z, the next rising generation they need to focus marketing efforts towards. Here are some things you need to do to ensure you are reaching the next generation with your marketing efforts, thanks to Fortune.


Who is generation Z?

In technical terms, Generation Z includes anyone who was born after 1996, which means they are currently in college or high school. Your business probably isn’t marketing towards them too much at this point since the Millennial generation is still your largest group of current consumers, but these kids will be graduating from college soon and entering the job market. Generation Z was raised on smartphones and the internet. They don’t even know what a polaroid picture is let alone have any memory of life without social media. They will be your newest consumers very soon, and it is important that you understand how to reach them.


Transparency and honesty

It takes this generation less than 10 seconds to find someone on the internet who has associated with your brand and who can give them honest feedback about your company. They can spot anything that seems fake or misleading online pretty quickly. That means your company’s best bet in trying to reach out to them is to be completely honest and transparent. If they feel like they are being deceived, they will just work with someone else.


Uniqueness

The newest adult generation is very interested in buying products from companies that have some kind of unique twist to their products. Maybe you donate a bottle of water for every bottle they purchase or your product is hand made providing jobs to poor people who would have nothing otherwise. Or maybe you build a well for clean water in another country after so many sales. Whatever your gimmick that proves your company is unique and shows Generation Z their purchase is going to help more than just themselves will help push sales.


Social Media

To reach Generation Z and make sure they really hear you, utilize social media. The best way to do this is to interact with them. Ask them exactly what they want, and they will tell you. Use social media for customer service. You can even utilize AI Chatbot through messaging services to give streamlined customer service that your customers can easily use. This generation is on social media all day long, so if you are there too, then you give them a great place to reach out to you and get answers about your business. It isn’t enough to just have social media accounts. You need to be actively engaged with them through those accounts.


Mobile Technology News brought to you by biztexter.com

Source: fortune.com/2016/12/05/marketing-campaign-generation-z/

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Every year, businesses review their past year’s budget and set a new one for the new year. Usually, this conversation begins in December but really doesn’t start until the new year when the final numbers come in for the budget. Anything that went over may get extra money in the new year while things that came in under budget may have some of that budget taken away. This is the time of year to look at your marketing department budget and figure out how to spend the remaining money so you don’t lose it next year.

Run social media ads

A quick way to spend your money is to promote your company on social media. Put together an ad and pay to have it promoted. It is the holiday season, which means your customer base is looking for fun and unique gift ideas for their friends and family, so promoting through social media will help them to find you and potentially bring in new customers.


Text marketing discount promotion

Some marketing departments are required to eat the cost of discounts and promotions being given to customers. If that is the case for you, then doing a text marketing discount would be a good idea right now. One of the reasons why sending a promotion out through text is great is because it rewards loyal customers instead of just always offering the best deals to new customers. Current customers who feel like you are loyal to them will feel the need to be loyal back, and you will win them for life.


Eight-second billboards

Billboards are a good way to advertise to people because there will always be a driver keeping their eyes on the road who will see your billboards, even if everyone else in the car is using their phone. There are some billboard companies you can work with that do electronic advertisements. You pay for 8 seconds at a time of billboard exposure, so you make an ad, give them your budget, and they display your ad for as much as you have paid. This is an especially good way to use up a remaining budget without going over it because you can give exactly what you have left to the billboard company to display your ads.


Promotional spots on Amazon

The largest online retailer is Amazon.com, and people are spending hours looking up gifts for the holidays on the site. Even if they don’t know what to get, the convenience of having it delivered straight to your door makes it convenient and easy for everyone. Amazon offers promotional spots where you can promote your product to come up first during searches or to come up as suggested products when consumers are viewing similar things. Paying for these types of spots is a good idea at the end of the year because it will give your product or service more exposure to new customers who are desperately looking for just the right gift.


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Getting and maintaining customers all starts in one place: marketing. It is amazing the number of businesses, small and large, that don’t do any kind of mobile marketing, especially given that 58% of all search engine traffic comes from mobile searches. That is why it is so important that your business gets a head start on next year by really pushing mobile marketing strategies right now. Here are three ways, thanks to PC Tech Magazine, that you can get started today.


Social media a top priority

Smartphones used to be all business, and the point was that you could get a lot done with them. But things have changed, and now the main purpose of a smartphone for most people is to be entertained. They entertain themselves by spending hours every day on social media platforms, which means you should be putting a lot of effort into advertising through social media channels. You can get new customers by placing ads or even through contests where people have to share your post with their friends in order to enter. You can do promotions through other businesses to try and get some extra customers, and they will get your customers as well. Whatever you do, make sure you put the time and effort into advertising through social media.


A good website and a good experience

Your website design is more important than you know. If it is outdated or hard to navigate, your customers will simply go to a different one that offers them what they are looking for. Just as important is the ability for the site to load quickly. Don’t put too much on the site that takes time to load because mobile phone users aren’t going to sit around and wait five minutes for a site to load anymore. They will jump over to another site that works faster. Their experience they have with your business is greatly influenced by the website. Even most text marketing campaigns involve sending links to customers that bring them back to your website, so it is extremely important that the site is optimized for mobile and provides a fast and easy experience your customers have been looking for.


Mobile Technology News brought to you by biztexter.com

Source: pctechmag.com/2016/11/how-to-make-the-most-of-mobile-marketing-in-2016/

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Often, small businesses are being run on teams of 1 to 10 employees that aren’t hyper-focused in their particular area of expertise or are doing multiple jobs at once. While that may not be a problem for the types of work they are doing, especially when they are related to one another, it can be a serious problem when trying to piece together marketing. Most small businesses pick one or two forms of marketing without ever actually spending time putting together a plan. The best tip for marketing for small businesses is to make a marketing strategy and stick to it. Here are some tips on preparing for small business marketing.

Prepare your plan


There are many different ways to go about this, but there are a few things every good business plan needs to have in place, according to Entrepreneur. They include the following.

1. Look at your situation: Take note of your business. What do you sell? Is there competition? And is there anything you do better than the competition that you can take advantage of in marketing strategies?

2. Look at who you are selling to: If you haven’t stopped to do this yet, it is one of the first steps every business should go through. You need to know your target audience if you are going to have any idea how to sell to them.

3. Make some goals: Make goals on what you want your marketing to do. Do you want to bring in more customers? How many per month? Do you want to retain customers? At what rate? Are you looking to increase conversion rates on the site?

4. Strategize: Now that you know your main goals, you can come up with ideas on how to accomplish them.

5. Budget: This is a big factor for most small businesses because marketing budgets are often small. Consider what you want to spend on your campaign and re-strategize based on the budget.

Focus, focus, focus

The reason why this is so important is because a plan that has been laid out, put in writing, and shared with appropriate members of your team is more likely to keep you focused. No more randomly throwing money at some marketing technique somebody shared with you. Instead, you can focus on the strategies you agreed to put in place, including things like social media advertisements and SMS marketing. And most importantly, keep track of the success and review your plan once in awhile to determine if it needs to be updated or if it is working for you.


Mobile Technology News brought to you by biztexter.com

Source: entrepreneur.com/article/285094

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As the year comes to a close, and your business starts preparing for a game plan in the coming year, budgeting will come up. Your company will spend weeks deciding what you wasted money on in 2016 and what you wished you had done differently. This could be anything from the type of coffee in the break room to the products your business sells. But one thing that is most important to look at for the new year is your marketing budget.

Of course, many small businesses try to avoid paying anything into a marketing budget. It seems like one of those expenses that could be avoided, and sometimes, you have no real idea of the impact it is making on your customers. Of course, analytics has come a long way in helping determine what the impact is for online marketing, but there is still a lot of unknowns. According to Forbes, the average amount of a company’s budget being spent on marketing is 29%, which means if you aren’t spending a thing, you could easily lose a lot of your customers to the competition. This is especially true of the Millennial generation that doesn’t have a lot of brand loyalty. Fortunately, focusing in your marketing strategies means you can spend less but be more effective. Here are the two most important areas you need to focus on in the near year for marketing, especially if you’d like to keep a tight budget.

1. Social media marketing: While running ads through social media will target your specific audience and bring in new customers you never could have reached before, you can also get new customers by running promotions that require current customers to tag a friend to win something for free. In turn, those friends will find out about your product and potentially even tag a friend as well to try and win the product. If you are going to run giveaway promotions, don’t do it all the time. It doesn’t seem as urgent for current customers to participate if you are running them all the time. It is also beneficial to team up with another business and require customers to like both pages to enter to win. Then you benefit from each other’s client bases.


2. Text marketing: Almost every American has a cell phone, which means sending them a quick text marketing your product and allowing for two-way texting customer service is going to be extremely beneficial to your business. To get new customers, you can offer a discount for signing up. Most customers are happy to sign up for texting because it benefits them a lot and they want to be able to be in contact with your business. Whatever you need to budget for this, just do it.


Mobile Technology News brought to you by biztexter.com

Source: forbes.com/sites/johnhall/2016/11/06/the-importance-of-budgeting-for-content-marketing-in-2017#46e281333d10

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Dogs are some of the most beloved animals on this earth, and even people who don’t like them usually just don’t want to deal with taking care of an animal. How do they get so much love and attention? By marketing themselves like a boss. Here are some customer service lessons, thanks to Forbes, you can get from a dog.

Show people the love

Every time you walk in the door, your dog is likely excited and jumping all over you to show it. Could you imagine if customer service representatives acted this way? Of course, maybe they should avoid jumping all over your customers, but it is good practice to make customers feel like they are wanted and that you are happy they have come to you. When a customer contacts you, whether by email, text, call, or actually coming in to your store, you should always start by recognizing their presence and thanking them for coming to you.

Look at them in the eyes

Dogs are known for their ability to look you in the eyes and mean it. Customer service reps should do the same thing. When a customer walks through the store, eye contact is a great way to greet them and is important to keep up throughout a conversation.

Love them even when they don’t love you

As humans, we are imperfect, and when we yell at our dog out of frustration, he never yells back. Instead, the pup will snuggle back up until we feel okay. This is the perfect approach as a customer service rep when customers are approach you with anger or frustration. Rather than getting upset back, take a step back, let the customer vent their frustration, then try to figure out how to make them feel better.

Happy, happy, happy

Have you ever noticed how happy dogs are? Every. Single. Day. They are happy about their life. While being a customer service agent isn’t always filled with as much happiness as a dog’s life, it is important that representatives strive to find happiness in what they are doing. A customer can tell when the person they are working with isn’t happy, and it leaves them feeling unhappy with their experience too.

One person gets attention at a time

Dogs love people, but they are usually only able to give one person attention at a time. When you are in front of them, you get their whole attention. Customer service people should do the same. While text marketing is a good way to get the individual attention of one person, and it is especially helpful when you have two way texting, it is important that customer service is not distracted with extra things when helping a customer.

Mobile Technology News brought to you by biztexter.com

Source: forbes.com/sites/micahsolomon/2016/10/24/my-dog-the-customer-service-expert#25cf333255ed

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