Still SMS messaging is one of the most popular means by which people communicate. Billions of text messages are sent on a daily basis. But SMS messages, or text messages, have never gone beyond much more than a means to communicate. When it comes to assisting in other daily activities, most people look beyond text messaging for help. There are apps for people to track how much money they spend, to meal plan and create a grocery list to add items to, and to schedule and track reminders through calendar apps. Text messaging has never been used for those purposes until now.

Yahoo Pushes SMS Messaging Beyond Just Messaging

Yahoo has launched a new SMS-based tool named “Captain.” Captain is an AI chatbot, but rather than used through an app as many AI chatbots are, Captain runs through SMS messages. Captain can handle a variety of tasks, including scheduling, shopping list creation, and more. Send a text to Captain to put a reminder on your calendar. You can even add people to that reminder if it is a group event or activity.

“Yahoo believes the real value of Captain lies with families,” states Venture Beat. Captain allows families to easily and effectively communicate and manage daily activities. Text Captain to add eggs and sugar to the shopping list. Captain will respond that your spouse also added apples to the list. Signing up is simple: text “Hi” to 773-786. By utilizing Captain, you can save space on your phone because you do not have to download five apps to manage your daily tasks. Captain streamlines all of that for you.

A Positive Outlook for SMS Messaging

Yahoo’s new project shows the versatility of SMS-based tools. Whether it is communicating, managing daily tasks, or something yet unforeseen, SMS messaging is proving useful.

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Customer service is essential for any business or organization. If a business sells a product, then customers need to be able to contact someone if they have a problem. If a company offers a service, then clients need to be able to contact someone within the company if they have a complaint. Customer service is extremely important; customers need to be able to contact a company when they need help or have concerns, and so companies need to have customer service representatives available to answer the needs of the customer.

The difficult part of customer service is actually communicating to a customer or client. And if you are a company that offers a product or service globally, then your customer service has to be able to handle communicating with people in a variety of languages. Educating existing customer service representatives so they can speak more than one language would be an expensive and time-consuming adventure. Hiring people that speak more than one language can be difficult when your hiring pool does not offer a plethora of bi-lingual candidates.

So is there any way to meet the communication demands of an expanding marketplace with consumers and customers that speak more than one language? AI chatbots are the solution.

AI Chatbots are the Solution for Everything

Chatbots are versatile and flexible enough to meet the demands of most people who use them. In a recent blog post, we discussed how chatbots are, in concept, able to meet every human need. Chatbots are effective tools to help people when it comes to medical needs and advice, therapy and self-awareness development, and even insomnia and loneliness. AI Chatbots are used for all of those needs and more. And while AI chatbots are currently being used to help companies better their customer service reach, recent AI developments are showing that AI customer service is about to get a whole lot better.

AI Chatbots to Solve the Language Barrier

Last year Google announced their new system for machine-assisted language translations. Basically, the system will work to look at a whole sentence, rather than just a phrase, to better the translation. The new system in itself will greatly expand current AI translation abilities and better communication across people who speak different languages.

Not only are AI translations improving, but they are expanding to cover more languages. MSN news reported that Google Translate’s new services take effect for Russian, Hindi, and Vietnamese. Those languages are in addition to the already in place languages: English and French, German, Spanish, Portuguese, Chinese, Japanese, Korean and Turkish. According to Google, in the United States, 1,292,448 people speak Vietnamese; 836,171 speak Russian; and 586,173 speak Hindi. That means that millions of more people can be reached through AI translation services.

While this is definitely good news for Google and the people they reach through their various translation services, these changes are good for all AI services. As AI chatbots improve through better programming and better language translation, everyone benefits. More AI chatbots and AI programs will be able to utilize these improved programs.

If your business or organization is still struggling with customer service because of language barriers, take hope in that improvements are happening and those changes will improve your ability to communicate with your customers, whether they speak English or Vietnamese.

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As the masses have gone digital, marketing to the masses requires companies to meet them on the digital level. And there is no shortage of digital spheres in which consumers mingle, thereby allowing companies to reach out and market to those consumers in a variety of ways. And effective use of those digital spheres will lead to effective and rewarding marketing.

Digital Mediums

A company’s website is the first and foremost means of marketing. Clean and well-branded websites allow consumers to peruse around, get the information they need, make a purchase, start a subscription, and so much more. User-friendly websites with up-to-date information, alluring images, and quick conveniences will sell themselves. And with AI chatbots added to a website, users and consumers can interact directly with the site to get the information when they need it.

Marketing to Mobile Users

Going mobile is one of the most important ventures of the modern digital world. According to a recent article in the Huffington Post by Jane Durand, users “expect mobile experiences that match desktop in function and utility.” If consumers cannot access a company’s services through their mobile device, then the website needs to be updated. Consumers expect to be able to transfer money, book a flight, order a ride, and read a book from a mobile device. And as more consumers use SMS messaging, companies need to market through SMS messaging. Inviting consumers to receive information through text messaging will provide a direct means to market to individual people.

Social Media Marketing

Social media is one of the biggest means by which companies can market themselves digitally. Facebook has the advantages of live and recorded videos for streaming commercials, text and video posts for spreading information, sponsored ads for pushing content further, direct messaging for personally connecting with consumers, and easy following for consumers to receive all posted updates. But there is also Instagram, Twitter, Google+, LinkedIn, and even Snapchat. Social media is a large-scale forum for marketing on all levels.

Marketing to Today’s Consumers

Despite the variety of platforms and mediums in which digital marketing occurs, consumers are not just wanting to see more content: consumers want to see and experience better content. Consumers want to view engaging, professional, and informing videos. They want real articles that show real people. They want to have fun while on the web or connected to an app.

And not only do consumers want to have engaging experiences, they want to engage in a personal way. Durand says to marketers: “rather than trying to create messaging and experiences that will appeal to all users, you should focus on how to create custom experiences that resonate better with specific users.” The extra research and effort to market on a personal level will be extensive but will pay off in big ways when consumers personally connect to a company’s brand and the experiences offered them.

Digital marketing is marketing to the masses. Whether through a website, an app, SMS messaging, or social media, good marketing will invite consumers and users to interact and experience content in an easy, convenient, and personal way.




When marketing to your customers, you already know you should utilize text marketing, social media, and other forms of communication and engagement. You may even have an awesome marketing strategy outlined for 2017 already. But do you know what you are doing wrong? Here are 5 marketing mistakes you should avoid this year.

1. Too short of content

One marketing strategy that is all too common is when companies post content on their site just to get rankings instead of actually trying to engage with the consumers. This often leads to short articles without substantial information. Another reason you might be posting short content is because you know consumers have a short attention span and aren’t interested in spending too long on any one page.

However, customer engagement affects your search engine rankings more than the number of blog posts you are putting out. On top of that, recent studies have shown that customers much prefer to read a long, well-written, informative article than short ones. They will spend over 10 minutes on one page reading the article and engaging with it. So focus on longer articles over 1,000 words.

2. Not optimizing web content

Surprisingly, a good majority of businesses trying to rank their websites higher don’t actually have it optimized for search very well. Every single page and piece of content that is written for your business needs to be optimized for search if you want to have effective results. Use keyword research to determine the best keywords for your site, and use those words in the titles, image tags, URL and a couple of times throughout the content to get the best ranking possible.

3. Avoiding social media

A lot of companies figure they don’t need social media. Sure, they have social media accounts, but they don’t try to engage with customers or post on it regularly. You may think it is unnecessary for the type of business you run. Maybe you are marketing to other businesses and don’t see the value in social media. However, even if you are selling to other businesses, you have to remember that ultimately you are still selling to individuals, and individuals spend a lot of time on social media platforms. Don’t neglect your social media accounts, and put time into making sure you engage with your customers through them.

4. Avoiding text marketing

It is amazing how many companies don’t use text marketing when it is literally your opportunity to market directly to customers. You are putting an ad in the pocket of every customer you have, and it will pay off big. Most people look at their text messages within the first three minutes, so you can be sure to get coverage and have your text viewed by the consumers. Don’t neglect this powerful tool.

5. Not personalizing content

We live in a world where getting information about your customers is ridiculously easy, and it makes it possible to personalize all the content they receive. By personalizing, you monopolize on what works best for each person and is more likely to convince them you have the right product or service for them. Personalize based on age, gender, or location to get the best results in your marketing.

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Mobile carriers have constantly been fighting to be the #1 carrier in the country, and Verizon has always been at the front of the competition. They have a better network that reaches more places than any other carrier, and up until now, nobody has been able to rival them. But has T-Mobile finally pulled ahead?


Verizon definitely still nails it on the head with availability and is still beating T-Mobile. Verizon has a signal 88.17% of the time compared with T-Mobile’s 86.6% of the time. And when it comes to coverage maps, Verizon is the only carrier that seems to completely cover the country. T-Mobile has many gaps on the West Coast where there are a lot of mountains making it difficult to get coverage without a strong tower infrastructure. But T-Mobile have been working hard to boost their coverage and compete with Verizon making it hardly even noticeable to most customers.


When it comes to speed, T-Mobile and Verizon have nearly identical speeds. They both run 14 Mbps download speeds, which is dang fast for a smartphone. The real difference in data speed is that Verizon has limited data plans while T-Mobile has been switching to more of an unlimited option. That means customers are able to get unlimited data at the fastest speed available from carriers. That’s a pretty big advantage for customers.


T-Mobile kicks it out of the park when it comes to price comparisons with Verizon. And it just gets better with the number of phones a customer adds to the plan. On top of that, T-Mobile offers customer perk programs like T-Mobile Tuesdays where they give customers free movies, Uber and Lyft Rides, and even gift cards for Valentine’s Day. Customers were even able to add 2 free lines to their plans for Black Friday, including getting free tablets to go with those lines. They even offer text marketing messages to remind customers to take advantage of their deals. If customers weren’t already happy paying less for their T-Mobile phones, the extra perks really do make a big difference.

Customer service

The biggest problem with T-Mobile compared with Verizon is that it doesn’t have as good of customer service. Customers report having to call in regularly for discrepancies on their bills, a problem that doesn’t seem quite as common with Verizon customers. However, with the price being so much cheaper, customers don’t seem to mind having a few issues with their bill.

What this means for your business

This means it is getting cheaper and easier for customers to own smartphones and easier for you to reach them with text marketing. But it also means competitors have easier access to reaching your customers. Your business needs to step up its game to offer the best text marketing to customers or they might get snatched up by another business using the technology you aren’t.

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As technology changes, so does the way your audience absorbs information. That means you need to be changing your marketing strategy with your consumers. And while some forms of marketing such as text marketing will never go away, you should also be looking at newer forms such as video marketing.

Why video marketing?

Video Marketing will claim more than 80% of web traffic by 2019, and 64% of customers are more likely to buy your product after viewing a video about it. And if that wasn’t enough to convince you, here are some other reasons video marketing is so essential to a business.

> Customers are more likely to remember a video than text

> Google’s SEO algorithm uses video to determine rankings, so it can improve your positioning in web searches

> Video works well across all devices

> Consumers are more likely to consume, share, and engage with video content

Steps to success

You now realize why it is so important that you are making and sharing videos to sell your products. But what can you do to ensure you have successful videos? Here are 5 steps to take.

1. Choose a topic: Your first step will be to pick a topic that works well with your consumers. Maybe it is an informative video that teaches them how to use your product or maybe it is a funny video making fun of the competition. The topic of your video is the most important piece. People are more likely to share it if it connects with them on an emotional level, whether that is through humor, sadness, etc.

2. Decide on video format & script: Maybe you want to make an animation video, or maybe you want a documentary style. You have to decide the style you want and work out a script.

3. Get a professional or take a class: If you haven’t ever made an online video before, you will need to figure out exactly how to do it yourself. If you want to make videos on a regular basis, you can take a class on making videos to learn how to do it yourself. You can also hire contractors who will take on one project at a time to make some videos for you.

4. Film your video: Take the shots and get it all put together. Edit the content to give you the best shots and best finished video.

5. Test your video: Before releasing your video on social media where you can be crucified for doing something wrong, run it by a few people first. Test it with a few customers to see how they feel about it, and make sure there isn’t anything horrible that needs to get fixed. If it all looks good, post it.

Where to post your video

You should have a how-to section on your website where you keep all your informative videos that explain how to use your product. Anything else can go in with your regular blogging. If you want to engage customers and get them to share with their friends, post your videos to social media. You can send emails with the video or text marketing messages with links to the video. You can even use the videos as paid ads on social media. Whatever you do, know that engagement is key, and you will get the most engagement if your video is easy to share.

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The way you market to your customers says a lot about your business and can completely change the dynamic of how you interact with your customers. It is also the first impression customers get of your business. Marketing is the way you keep old customers and find new ones. But how can you be sure you are marketing effectively? Here are four strategies to follow.

1. Overall consistency

Whether a large or small company, interactions with your business need to be consistent. A mission statement, of sorts, can really help with this because it tells all your employees how to approach the customer and gives the customer an expectation. Whether working with a sales team, marketing, or even customer service, customers need to feel like they are getting the same kind of service.

Another way to improve your consistency, especially in a large company, is to find better ways of communication between departments. This could be something as simple as a weekly newsletter with important information about new changes or as big as a monthly training session where employees are trained in new processes and given information about how other departments are proceeding. Trainings are essential for any customer service department since they must be informed to be efficient. You may not have realized that communicating information to the other departments is just as important.

2. Mobile marketing and AI Chatbot

People used to spend a lot of time watching TV commercials, looking through magazines, and reading the newspaper. Now, all of that is now on mobile. Even if a customer has to watch TV commercials for the show they want, they will probably stop watching and look at their phone during the break. So, it seems logical that you should focus your efforts on mobile marketing. The really nice thing about it is that you can use text marketing and AI Chatbot to create automated communications with customers.

Automation is another thing customers are starting to expect, and the expectation is continuing to grow. AI Chatbot allows a computer to read messages from your customers, understand what they are asking for, and send automated responses. Customers don’t have to call in when they have a quick question anymore, and customer service agents can spend less time answering repetitive questions.

3. Personalization is key

With so much technology and information available about all your customers, it is easier than ever to personalize marketing experiences. You can have your customers grouped into specific demographics in order to send personalized marketing to each of them, and you can set up ads that target customers near you based on their location. It is a remarkable way to market because you are able to get specific with your customers, and you are going to have a much bigger rate of return on your ads.

4. Transparency

Being transparent in your marketing is important to your customers, and they will feel betrayed if you don’t give it to them. For example, a lot of companies like to put ads on social media saying “free product” when, in reality, you are making them pay a shipping charge, requiring a minimum purchase, or something else that ends up costing money. While your customers do appreciate getting something for free, they feel like it was false advertising if they have to pay for something to get it. It is better to put the term right in the ad so they know it is free with a $20 purchase, or whatever requirement you decide to use. Customers prefer to just be told the truth upfront.

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Every marketer knows that mobile marketing is essential to reaching customers in this day and age. Technology is everywhere, and this is mostly due to accessibility with smartphones. It allows you to get your advertisements, literally, into the pockets of all your customers. But this strategy is being used by your competition as well. Here are some things you can do to really hone in on your mobile marketing strategy.

Don’t go overboard

With easy access to your customers, it can be very tempting to market to them all the time with constant advertising. And while consumers like knowing about deals and specials at your company, it can feel a little overwhelming if they are hearing from you every day. It is a huge mistake that can lead to customers actually unsubscribing from your email list and your text marketing. They will unlike you on social media, and stop shopping with you. As much as you need to be there reminding them to shop with you, it’s also important that you give them some room to breath.

Personalize your strategy to your market

The first thing any business should do when putting together a marketing strategy is to determine your audience. From there, you can start researching what your audience likes and doesn’t like in order to figure out what you need to do. Your mobile marketing strategy is highly dependant on your audience’s needs, and it will change greatly depending on your customers. A vegan company is going to market to their audience very differently than a hamburger joint. Since the audiences value different things, your marketing department needs to focus on those values.

It isn’t just your audience that determines your strategy though. You should also consider your business and what is important to your company. A company that uses profits to build wells in Africa for clean drinking water is going to have a completely different marketing strategy than regular businesses. Most of the marketing is going to be about reminding people of your purpose, whereas a traditional business would focus on the positives of their products.

Use mobile as marketing support

Marketing isn’t about just one thing anymore. It is about a combined effort of different advertising methods that make for an overall marketing effort. Mobile marketing isn’t your only way of communicating with an advertising to your customers. It should be considered a support to everything else you are doing. Yes, text your customers updates and allow for them to text your customers service department questions. And yes, run the email campaigns. But don’t forget to run social media ads and do location-based advertising as well. It is the combination of efforts that will truly create marketing success.

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