In the wake of one of the most defining men's seasons in recent years, the Fendi Fall Winter 2017-2018 menswear show was released yesterday morning. The show was energetic, colourful, and strategically minimalistic. Silvia Venturini Fendi, granddaughter of founders Adele and Edoardo Fendi, took over accessories and Menswear in 1994. Until this year, the designer has quite passively been maintaining an uneventful continuation of the commonplace role of a menswear line. Besides the occasional bursts of playful femininity or eccentric colour blocking, the collections never transcended traditional shapes and colour schemes. This season however, the brand entered a new era.

2 years ago, Gucci's collections were being overseen by creative director Frida Giannini, who served for eight years. Towards the end of her time at Gucci however, the industry became quite bored with her designs, seeing them as unoriginal reworks of Gucci's collections from past decades. Her Menswear especially didn't go beyond muted sweaters and tasteful cashmere peacoats. That same year , her second in command Alessandro Michele took over her role and completely revamped both divisions. Even in Michele's very first show, he featured the classic pussy bow blouse, and in a moment that foreshadowed what would define his time at Gucci, he showed that same blouse on the male models as well. Gucci has had incredible success since its investment into their menswear line and they have inspired many brands to follow. This season, Fendi joined the bandwagon and finally brought the same energetic design as they bring to their womenswear to their menswear. This shift has defined this season of menswear and has left a lovely precedent for more brands to also recognize the value of this unsaturated market.

Venturini described her collection as being "defined by simplicity and practicality, but with a fresh and daring design in energetic colours." In my opinion, this collection is by far the most spectacular of this menswear season. It's clear something is truly remarkable when even the brand themselves say that their collection finds its foundation through simplicity and practicality, yet as each look walks the runway, you are continuously intrigued, surprised, and interested. This comes down to one thing, that thing being what defines the house of Fendi when it comes to styling, colour blocking. Far too often, especially in established fashion houses, the muted colour palette doesn't necessarily add to the already drab silhouettes. In this show however, from the shearling slides, to the socked loafers and boots, and from the neon knitwear illusion, to the elevated pastel joggers, energy defined the collection.

By far my favourite part of the collection is the use of graphics and typography. Fendi is not a gimmicky brand like Moschino, which is precisely why Venturini elevated the technique in a superb fashion. The typographic zippers and key chains are absolutely incredible. This is where I think the use of colour is truly crucial. The way the she has styled these so called gimmicks is what allows them to match the polished nature of the colour blocked garments they're paired with. I'll have to keep my eyes open for when this collection will release for sale, but at the moment, a pink fitted knitwear piece with a bright Fendi zipper is at the top of my shopping list.

Design your blog - select from dozens of ready-made templates or make your own; simply “point & click” - Click here



( Trainers - adidas Originals / Jeans - Levi's / Sheer T-shirt - Zara / Undershirt - COS )

( Loafers - Dr. Martens / Jeans - DIY Originally From H&M )

( Trainers - New Balance / Jeans - DIY Originally From Zara / Undershirt - Womb Tokyo )



Piece #1: H&M Ribbed Jumper with Metallic Threading

( Loafers - Dr. Martens / Jeans - DIY Originally from H&M / Jumper - H&M )

The key principle that makes this jumper what it is is the draping. There's something about the knit that makes it falls so effortlessly and elegantly no matter if or how it's tucked in. Most womenswear jumpers need to fit oversized even on me because otherwise the ill fitting structure will become really apparent. A womenswear jumper is made for just that, a woman, so something tight usually makes that fact a little more apparent than I'd like it to be. However, the draping and the raglan sleeve make this jumper the exception to that rule. Furthermore, the silver threading is really nice touch that makes this piece more intriguing the closer you look.

Piece #2: Zara Jumper with Fur Sleeve

( Trainers - adidas Originals / Trousers - Religion Clothing / Jumper - Zara )

This piece is one I've been looking for for ages. Zara released this piece quite a while ago but from what I understand, it's only featured on the rack in the chain's European and American locations. The billowing sleeve creates such an interesting boxy silhouette. Furthermore, despite its obvious flamboyant quality, the coordinated colour combination is actually quite versatile.

Piece #3: Bershka Billow Sleeve Sleeve Jumper in Bright Yellow

( Trainers - adidas Originals / Jeans - Zara / Jumper - Bershka )

This final piece is really on the edge when it comes to the fit, but the bright yellow colour was too much to resist. The silhouette is really interesting as the billowed sleeve drapes the fabric in a really unique way. Also, the sleeve is a nice nod to the 1820s with the leg of mutton sleeve.



( Sweater - Åland / Sunglasses - Cotton On )

( Trainers - Zara / Jeans - Vintage / Plain Shirt - H&M Womens / Overcoat - New Look / Sunglasses - Primark / Derbies - Jeffery West / Trousers - Religion / Printed Shirt - Diesel )

( Sweater - COS / Jeans - Levi's )

( Pink Trainers - adidas Originals / Hawaiian Shirt - Topman / Fur Sleeve Sweater - Zara / Duster Coat - Reclaimed Vintage )

( Jeans - DIY Originally from H&M / Trainers - New Balance )



Vetements has gained immense traction in the past couple of years. However, with the almost laughably steep price tag, most are constantly on the lookout for a way to take part in this fashion revolution without having to sacrifice a full month's rent. The thing that's so fascinating about Vetements as a brand is that they don't actually produce very innovative garments. What's so innovative about them, beyond genius marketing and the illusion of scarcity, is their unconventional styling techniques. That is precisely why it's actually very easy to take inspiration from these brands using item that are already in your closet.

Approch #1: Sailor Captain

( Loafers - Dr. Martens / Trousers - Theory / Sweater - COS / Blazer - Vintage )

One of the staples of Vetements styling is that they play with boxy proportions. One of the ways they do this is by taking a suit blazer that's about two or three sizes too big, unevenly buttoning it, and then resting the extra room on the shoulder on one side on the side of the arm. Resting one side on the shoulder is what really helps to soften this technique as the extra space doesn't billow out awkwardly. It's not difficult to create an interesting silhouette, what's difficult is making that silhouette wearable and effortless. Next, this can easily be paired with a pair of straight trousers that are tailored to be just a few centimetres too long so that they gather and spread at the shoe. The fit is really essential here so rather than compromising the fit for that extra length, wearing a heavy shoe will create the same effect. Finally, an easy touch that can be included in this look is hanging a belt from one of the trousers' belt loop's. The common thread throughout this look is playing with proportions to create a really unique fit that culminates in something that's piece by piece very harsh, but all together quite sleek.

Approach #2: All Bundled Up

( Wedge Boots - Represent Clothing / Trousers - Paul Smith / Pony Fur Coat - Åland / Belt - J.Crew )

One of the most interesting styling techniques I've seen from Vetements is their use of belted coats. This is definitely one of the more editorial approaches to vetements styling but it's lessened wearability certainly doesn't take away from its merit. As trivial as it sounds, there's a reason the corset stayed around for so long. A nipped waist is one of the most flattering things you can wear and it's completely logical why such a silhouette works so well. This also woks best with something oversized or double breasted so that you can bundle up the chest and neck with overlapped lapels and a partly popped collar. This can also be paired with a simple stacked trousers and high cut boots combo that's also been seen on Vetements' runways.

Approach: Asymmetrical Buttoning

( Derby Shoes - Jeffery West / Tailored Shorts - Noose & Monkey / Shirt - Bershka Womens )

The final look is a good summary of the brand as a whole because when you boil it down, it's all about asymmetry. If you look at almost all classic pieces of clothing the one thing they share is symmetry. That is precisely why an easy change like shifting buttons unevenly is a great way to completely reinvent the piece. This can also be aided by tucking the shorter side to soften the look and rolling one of the sleeves to further the asymmetrical vibes. In order to make this in any way wearable, go for something ultra tailored and monochromatic.



There's no bashing a classic suit. It's the staple of men's fashion and the pinnacle of masculinity, no matter how you choose to define that. Although I've recently discovered an appreciation for such a piece, for years, the suit has represented nothing more than lazy, overdone, and overworked design that limited the vast majority of runway shows for the past century. But in recent years, with Gucci consistently challenging us with innovative suiting in the alchemist garden, I too have become tempted to give it another shot.

Don't get me wrong, I'm not claiming to be the first to introduce the suit and trainer combo, that approach of styling was simply where I felt most intrigued. It's gained traction over the past 3 years as formal and sleek common projects began overtaking the classic oxford on many red carpets, and the runways followed in those footsteps shortly after. Done right, they can be just as formal, all while being twice as comfortable.

Busting out your favourite pair of sneaks is the perfect way to modernise a classically made suit. Furthermore, because of this fashion baptism the trainer has gone through, it opens up the door to more casual suiting. Some strategic colour blocking with a streamlined white trainer and a white t-shirt is an easy vehicle to elevate the casual components and soften the formal components so they mingle into an ideal balance of the two.

( Trainers - Acne Studios / Suit - Theory / T-shirt - Topman )



Sleek Supply Co. is a watch company like no other. The brand was started in the summer of 2016 when they designed the sleekest MF’n timepiece that the watch game has ever seen. They developed and created authentic video, soundtrack, web, and social media content in-house to showcase the class, versatility, and minimalism of their watch all while eliminating the need and cost for third-party creators.

Their central product is the all encompassing "El Clasico." The brand describes the watch as a "Sleek Supply original is an eye pleaser that will go with every item of clothing in your wardrobe. Let's face it, stylish guys have been dressing the same way forever and this timepiece is no exception. The stark white watch face contrasted with an Italian leather band makes for that classic polished look that goes with everything. Seriously, you could blindfold your mom, have her pick out three random articles of clothing from your closet, and we personally guarantee that you will still look like an absolute stud with this equipped to your wrist."

There is no denying that this is a staple of any man's wardrobe. This is the classic and essential elements boiled down into a sleek and minimalistic design. It's the kind of basic that's been done so many times that a sleek design like this has almost been lost in the constant strive for reinvention and is now a bit hard to come by. You can purchase the watch at and use my code linusberglundblog for 25% off!



With any blooming interest in fashion, there's comes a certain point where the money runs out but the need for continuous experimentation and innovation lives on. At that point, I've found the best place to turn to is to start working unconventionally to upcycle old pieces and create new ones. Whether this just means making a few cuts, a seam or two, or a complex bleaching process, the result is always fresh and unique. Not only are the pieces one of a kind, the pay off of gratitude you feel from creating an outfit that gains it's merit from your own creativity instead of your wallet is incomparable.

Tutorials for the DIY bleached jeans that started out pale grey in extreme skinny fit and the half dyed denim shirt have already been posted on this blog. The shoes however, were very last minute, but were such a quick and easy process I didn't feel it yielded a complete tutorial. All it took was simply cutting the original laces in half and then taking the laces from two other shoes that I don't use anymore and tying them over three loop holes each. This pair was clearly on its last legs and an update like this was exactly what they need to add a bit to their life span. The unconventional look they now have also helps because it means the wear and tear only furthers the effect.

( Trainers - DIY Originally From Zara / Jeans - DIY Originally From H&M / Denim Shirt / DIY Originally Vintage / Bleu De Travail - H&M )



I have to admit I'm by far the biggest proprietor of the fact that fashion is pain and that discomfort and impracticality are sometimes necessary sacrifices to convey something through an outfit in the most effective way possible. Despite this, that doesn't mean comfort isn't a plus when it does come around every now and then. In fact, I strive to build a closet that can prepare me to look my best regardless of the circumstances that are out of my control. There's nothing wrong with having an outfit ready when you're just in the mood to be comfortable.

As my closet has recently been redefined by wide leg denim and trousers, the comfort of my wardrobe has certainly gone up. I won't deny I used to be one to adore the tightest of denim I could possibly get my hands on, and my legs certainly didn't thank me for it. This outfit exemplifies that change with my staple pair of wide leg jeans from ASOS in a faded grey. Next, A thicker structured trainer is always what I jump to when I wanna be comfortable. A thick built shoe has the space for a much more padded interior so that nothing is digging into you're skin.

Finally, this jumper is one I recently picked up from Korean chain store Åland and I am absolutely obsessed with it. I've always liked oversized pieces but I think at a certain point, the droopy silhouette begins to take away from the unique effect. However, the faux fur texture of this piece is more than just an intriguing exterior as the stiffness of it helps to create less of a droopy silhouette and more of a boxy one. This is largely in thanks to the billowing sleeves as they uniquely maintain the same thickness throughout.

What often stops me from settling for a simpler and more comfortable outfit is that the look more often than not becomes pretty basic and uninspired. Therefore, you really have to look for pieces like this jumper that provide comfort without sacrificing an innovative silhouette and an experimental texture. Pieces like this elevate the basics that accompany it and add much more interest to the look as a whole.

( Trainers - New Balance / Wide Leg Jeans - ASOS / Faux Fur Jumper - ÅLAND )