​We are seeing huge leaps and bounds in the technology industry and many changes in how customers are using that technology. This year, especially, there have been a lot of new and exciting things happening that your business needs to stay on top of for your customers. Here are the latest mobile marketing trends to follow if you want to stay ahead of the game.
 
Mobile videos played vertically
 
It is easy to watch a video, and it is an especially nice advertising tool because it draws the eyes and keeps the attention of a viewer pretty quickly and easily. Since companies have started experimenting more with vertically playing videos, there has been an 80 percent increase in the number of ads watched to completion, according to Forbes. Rather than clicking through, people are more willing to watch if they don’t have to turn their screen to see the video.
 
More automation
 
One of the big marketing trends right now is more automation in marketing, which is only possible due to huge strides in artificial intelligence technology. It is especially helpful with text marketing, a huge part of the mobile marketing industry that should be relied on heavily. You can automate when messages are sent based on your audience’s needs, and you can also automate responses to customers when they text in questions to your business. It is a really quick and efficient way of communicating with customers and is really inexpensive because you can let automation take care of responding instead of having a whole team of customer service representatives available.
 
More practical applications
 
Your customers aren’t looking for just any app and don’t want to clutter up their phone’s free space with your company’s app unless it gives them something practical. If it isn’t useful in some way, it is just a waste of space, especially given that many smartphones have limited storage space. It is important that if you do make an app for your customers to use that it is actually useful in some way, such as providing online ordering through the app or a way to track information. Too many companies try to create apps just to have one, but if it isn’t practical for customer use, don’t waste the time or money.
 
Push notifications based on location
 
Marketing to a customer is much more effective if you are able to send them ads based on their location or preferences. The idea is that you are already out shopping and looking at your phone, then an ad shows up for half priced appetizers at a nearby restaurant, and the food looks delicious. You are much more likely to go over and try something new if you are already nearby than if you see the ad while browsing at home. The proof is in the numbers given that 84% of Millennials have already acted on push notifications before.
 
Mobile Technology News brought to you by biztexter.com
Sources: forbes.com/sites/theyec/2016/03/23/three-mobile-marketing-trends-2016#14c74e8c30f1

Move your blog to Nouw - now you can import your old blog - click here!

Likes

Comments

​Smartphones hold all of our important information and are a lifeline to the rest of the world for most Americans. Phones have gotten larger and larger. There are still plenty of small options available if you are willing to work with an Android platform, but even so, they are very limited. Though there are a ton of iPhone fans out there who love their devices, there is a large audience that prefers smaller phones and may not be able to stick with Apple for much longer if smaller phone options aren’t released.
 
Why would someone want a smaller phone?
 
Because we rely so heavily on smartphones, it just makes sense the screens would get larger in order to make it easier to see everything and navigate through them. The LA Times, however, points out that there are many people who like phones that are easier to hold in small hands or can fit more easily into their pockets. About 37 percent of iPhone users are using older phones that are outdated in order to keep them smaller and easier to use. The size of preference for this group of people is about 4 inches, and Apple has noticed that they aren’t buying new ones.
 
Apple’s rumored announcement
 
Apple will be making an announcement, and if the rumors are true, this will be a low cost version of the iPhone that is back to the 4 inch size. When cell phones first came out, we were obsessed with getting them smaller. There were commercials that showed cell phones next to different small items to show just how small it was. Then, we moved to increasing size with the smartphone trying to make them bigger and bigger. On this end of the spectrum, we’d see commercials showing the phones off next to items to show how large it was. There has to be a happy medium that suits all customers.
 
There are a lot of people who love the iPhone but just can’t justify buying a phone that won’t fit in their pocket easily or that they have to stretch their hand too far to be able to reach something on the other side of the screen. There are iPad minis and iPads for that kind of screen, so some customers find it unnecessary to have such a large option for their phone.
 
It’s all about options
 
Ultimately, it is about options. Every phone manufacturer needs to provide enough options for all their customers that will meet all the needs. There should be large phones for those who want them and smaller phones for those who can’t handle it being too big. There is no right answer for all. Apple, a company known for only providing one or two options of iPhone at a time may have a hard time competing if it doesn’t start offering more of these options. We will see when the announcement is made, but it would definitely be a good move for Apple.
 
Mobile Technology News brought to you by biztexter.com
Source: latimes.com/business/technology/la-fi-theagenda-apple-gadgets-20160319-story.html

Likes

Comments