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Let’s face it. Small businesses are at a disadvantage when it comes to marketing. Large businesses have more resources at their disposal to stay on top of current trends and to stay on top of all the different methods of marketing. But small businesses may not have a huge budget or a lot of people in their marketing department. In fact, you might have only one or two people who work on marketing. So how are you supposed to keep up? Here are some marketing tips to follow, so you can stay in the game.

Mobile marketing

With smartphones being so prevalent in our society, it is easy to directly advertise to your customers through mobile. There are also a lot of strategies through mobile that can be used. For example, you can do location-based marketing where you send ads to customers that are near your business. You can also do text marketing. Even using texting for customer service interactions is a very valuable tool.

You might want to consider creating an app if you don’t have one yet. It is a great way to give customers a portal to your business and their personal accounts with all the information they need. Along with this, In-app payment systems make it easier for customers to make purchases as well.

Social media focus

A super easy tool for small businesses to use is social media. It is a place where you can interact with your customers for free in most instances, and you only need one person to stay on top of it. It is especially easy for a small business where you are likely to have fewer social interactions to stay on top of.

You can run promotions for Facebook fans, partner up with small businesses to take advantage of their fan base, and run ads for future customers. People spend a lot of time on social media these days, and being where they are will give you an edge in reaching them.

Blogging and video content

You may already have a blog on your website and post content to it occasionally. But you need to do more than just post an article every few weeks. For SEO purposes, you should be blogging at least a couple of times a week. And articles on your site need to be valuable to the consumer. Provide them with information about your product or other things in your industry.

On the same note, videos are becoming more and more valuable to consumers who prefer to see things being done than read about it. Posting how-to videos and troubleshooting videos may seem like a lot of work, but it is worth it. It also gives you the opportunity to have more transparency, which is what customers expect.

Mobile Technology News brought to you by biztexter.com

Source: guardian.ng/business-services/small-business-marketing-growth-strategies-for-2017/

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Everything these days focuses on marketing online, which is definitely important. It is a very easy and inexpensive way to reach your customers, and most of them can be reached online at all times. But there is definitely something to offline marketing efforts still. Here are five different ways you can market to your customers offline.

1. Hand out business cards

Still the fastest and easiest way to give your information to someone is through a business card. While you can send your information through a digital business card to people you meet if you get their phone number, it is very easy to just hand a business card over instead of typing in numbers and hoping everything was done right. Most people are on the go when they are out and about, and they don’t have time to set down everything and get their phone out to put in your contact information. It is much easier to get a card and look it up later on their own time.

2. Attend a conference

Conferences have a built-in audience of people who want to know more about your products or services. It is a very good way of getting new customers that are within your audience and specifically interested in what you have to offer. It is one of the best offline ways of building a new customer base. The best part is that people want to stop and listen to your sales pitch since that is what they came for.

3. Text marketing

One way to really market to your customers and get to them regardless of whether or not they are online is through texting. It is one of the best methods of offline communication because it is directed at specific customers and it is guaranteed to get to them. And since text messages are usually opened within a couple of minutes, you are also getting the information you sent opened pretty quickly.

4. Local mailers

If you want to get some new business, you can send out mailers. This only works if done locally, and it is most effective if you provide a coupon for services. Someone who is already thinking about getting a new dentist or putting up a new fence but hasn’t done a lot of research on it yet might just try you out because they saw your mailer.

Mobile Technology News brought to you by biztexter.com

Source: yourstory.com/2017/01/offline-marketing-digital-age/

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A big part of your business model is providing amazing customer service. But what many businesses don’t grasp is the concept of proactive customer service and using that to solve a problem before it ever happens. Not only will you end up spending less time fixing problems, you will also end up having much more satisfied customers who are more willing to refer you to their friends. Here are some ways you can provide more proactive customer service to your customers.

Easier communications

One way to be proactive with your customers is to give them easier access to contacting you. Customers get extremely frustrated when the only way they can get help is to call your business and then they come to find out you have extremely limited customer service hours. Rather than wait on hold or trying again at a less convenient time for them, they will simply leave your company and go to someone else. Allow them to send emails, text you, call you, contact you through social media. The more channels you have readily available and the more hours you can be around to answer, the happier customers will be.

Add more technology

Technology improvements are necessary to a more proactive customer service staff. They will be able to more easily answer questions and get back to the customer faster if they have the right tools available to them to get the answers they are looking for, according to Forbes. It is also a good idea if you can use AI Chatbot to answer repetitive customer questions, so you don’t waste time. Not only will your staff be able to get to more customers and help more people, but your customers will be much happier about it as well. Chatbot will answer their questions more clearly than phone calls and will answer much faster than a real person since the program can identify the question and answer it immediately.

Stay on top of it

Many times, customer service agents will need a couple of days to resolve a customer complaint. In these situations, it is very frustrating for the customer to have to call back and ask for an update. Even if the representative doesn’t have one yet and feels like it is waste to inform the customer without any new information, the truth is that the customer would much rather know they haven’t been forgotten even if it is with no news than to hear nothing and wonder if anyone even cares about their issue. Follow-up communication is extremely important and should not be forgotten.

Mobile Technology News brought to you by biztexter.com

Source: forbes.com/sites/shephyken/2016/12/10/five-ways-to-deliver-proactive-customer-service#580014533e94

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​We are seeing huge leaps and bounds in the technology industry and many changes in how customers are using that technology. This year, especially, there have been a lot of new and exciting things happening that your business needs to stay on top of for your customers. Here are the latest mobile marketing trends to follow if you want to stay ahead of the game.
 
Mobile videos played vertically
 
It is easy to watch a video, and it is an especially nice advertising tool because it draws the eyes and keeps the attention of a viewer pretty quickly and easily. Since companies have started experimenting more with vertically playing videos, there has been an 80 percent increase in the number of ads watched to completion, according to Forbes. Rather than clicking through, people are more willing to watch if they don’t have to turn their screen to see the video.
 
More automation
 
One of the big marketing trends right now is more automation in marketing, which is only possible due to huge strides in artificial intelligence technology. It is especially helpful with text marketing, a huge part of the mobile marketing industry that should be relied on heavily. You can automate when messages are sent based on your audience’s needs, and you can also automate responses to customers when they text in questions to your business. It is a really quick and efficient way of communicating with customers and is really inexpensive because you can let automation take care of responding instead of having a whole team of customer service representatives available.
 
More practical applications
 
Your customers aren’t looking for just any app and don’t want to clutter up their phone’s free space with your company’s app unless it gives them something practical. If it isn’t useful in some way, it is just a waste of space, especially given that many smartphones have limited storage space. It is important that if you do make an app for your customers to use that it is actually useful in some way, such as providing online ordering through the app or a way to track information. Too many companies try to create apps just to have one, but if it isn’t practical for customer use, don’t waste the time or money.
 
Push notifications based on location
 
Marketing to a customer is much more effective if you are able to send them ads based on their location or preferences. The idea is that you are already out shopping and looking at your phone, then an ad shows up for half priced appetizers at a nearby restaurant, and the food looks delicious. You are much more likely to go over and try something new if you are already nearby than if you see the ad while browsing at home. The proof is in the numbers given that 84% of Millennials have already acted on push notifications before.
 
Mobile Technology News brought to you by biztexter.com
Sources: forbes.com/sites/theyec/2016/03/23/three-mobile-marketing-trends-2016#14c74e8c30f1

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​Smartphones hold all of our important information and are a lifeline to the rest of the world for most Americans. Phones have gotten larger and larger. There are still plenty of small options available if you are willing to work with an Android platform, but even so, they are very limited. Though there are a ton of iPhone fans out there who love their devices, there is a large audience that prefers smaller phones and may not be able to stick with Apple for much longer if smaller phone options aren’t released.
 
Why would someone want a smaller phone?
 
Because we rely so heavily on smartphones, it just makes sense the screens would get larger in order to make it easier to see everything and navigate through them. The LA Times, however, points out that there are many people who like phones that are easier to hold in small hands or can fit more easily into their pockets. About 37 percent of iPhone users are using older phones that are outdated in order to keep them smaller and easier to use. The size of preference for this group of people is about 4 inches, and Apple has noticed that they aren’t buying new ones.
 
Apple’s rumored announcement
 
Apple will be making an announcement, and if the rumors are true, this will be a low cost version of the iPhone that is back to the 4 inch size. When cell phones first came out, we were obsessed with getting them smaller. There were commercials that showed cell phones next to different small items to show just how small it was. Then, we moved to increasing size with the smartphone trying to make them bigger and bigger. On this end of the spectrum, we’d see commercials showing the phones off next to items to show how large it was. There has to be a happy medium that suits all customers.
 
There are a lot of people who love the iPhone but just can’t justify buying a phone that won’t fit in their pocket easily or that they have to stretch their hand too far to be able to reach something on the other side of the screen. There are iPad minis and iPads for that kind of screen, so some customers find it unnecessary to have such a large option for their phone.
 
It’s all about options
 
Ultimately, it is about options. Every phone manufacturer needs to provide enough options for all their customers that will meet all the needs. There should be large phones for those who want them and smaller phones for those who can’t handle it being too big. There is no right answer for all. Apple, a company known for only providing one or two options of iPhone at a time may have a hard time competing if it doesn’t start offering more of these options. We will see when the announcement is made, but it would definitely be a good move for Apple.
 
Mobile Technology News brought to you by biztexter.com
Source: latimes.com/business/technology/la-fi-theagenda-apple-gadgets-20160319-story.html

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