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Kids inspiration

So many amazing SS17 news at the moment! I LOVE everything about Ferm Living's kids collection. This colour palette is so dreamy and beautiful.

Bunny mirror!! I must buy this one! In store early June.

All pics by Ferm Living

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Affiliate, Annons, Interior

Some more spring news that I came across today! In love with the bedding! You can find it all HERE .

Har kikat på lite mer nyheter till hemmet idag och hittade bl.a de här superfina bäddseten i 100% ekologisk bomull och GOTS-certifierade är de också! Stort gilla på att hjärtan även görs i svart! Ni hittar allt HÄR och med koden 171301 får man100 kr rabatt vid köp över 200 kr efter avdragen rabatt, ej på mattor eller möbler

Gäller t.o.m 2017-03-31
Kan inte kombineras med andra erbjudanden, rea eller rabatter.
Gäller endast en gång per kund.

Detta inlägg innehåller adlinks.

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Just tidied E's little kitchen corner and as it's usually a complete mess I took the chance to get some snaps.

Most wooden toys are from Lekhallen and the brands Bigjigs, Le Toy Van and Jabadabado.

The kitchen itself is from Kidkraft. Just Google and you'll find plenty of stockists!

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Just spotted some of Kid's Concepts news for SS17! In love with the Neo collection!

This balance bike goes straight up on my wishlist for Carl!

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Ok, so here's something that's been on my mind for a couple of months now. Before you read it all please have in mind that these are reflections, thoughts and opinions based on my own years on Instagram and a bit of investigation in collab with accounts that I trust to be honest. @inspirationforpojkar, @isa_rustaupp, @wilwig, @erinatomasson, @willieandmillie, @elinochalva, @malinsroom, @countersample, @barnrumsinspo, @swe_kids_trends, @finabarnsaker, @countersample, fridaochmelody, @elinblomberg.se

I started my Instagram account almost three years ago, at that time Instagram was not as big as today and there weren't that many kids inspiration accounts up and running. The account grew faster than I had ever imagined. I didn't have any goals when starting the account, I just loved this creative and inspirational space and put a lot of time on it when I was on maternity leave. I still love this space but it has changed a lot. I think no one who started their accounts at the same time as me or close to that time recognize Instagram and would say it's still the same. I think many of you who are active on Instagram and that have been for a while have noticed the changes in likes, following growth etc. It's just not as simple to grow any longer.

WHY? Let's start with that.

The new algorithm favours accounts with high engagement - that's the simple truth. This basically means that in order to grow and in order for your account to be seen you need likes. I know that it says that it's based on what you like, what time you make the post etc but I've tried this. Trust me! I have a couple of accounts that I love and that I always like the pics of - still I usually don't get their pics in my feed. When I go look at their accounts they may have posted more than five pics that I've never had in my feed and I spend a whole lot of time on Instagram so it's not likely that I've missed out on so much.

I've also done a couple of experiments myself where I've posted pics just minutes after each other (with different content) and the reach of these two didn't even come close! One of the pics had half the reach than the other, basically posted at the same time. How can that be? My conclusion is that the algorithm decides which pic my followers are more likely to like and the other one doesn't show up in as many feeds. Completely annoying if you ask me. For me this means that pics of any other room in our home than Ebba's get a lower reach. I obviously find that very boring as I don't think it's either fun or inspiring for my followers to see the same room all the time nor do I find it fun or inspiring to make the same kind of posts. But! It's not particularly "fun" that what I post isn't even shown!

Despite this there are huge amount of accounts that are growing massively and get tons of likes. Like crazy many! More than 50% of their followers seems to press like and I, and many with me, only have like a 1% engagement rate (if even that high) is that possible?! Of course I'm completely aware that different kinds of accounts have different engagement levels. Family lifestyle accounts where a user share their daily life etc. usually have a higher engagement rate than an inspiration account. That's nothing odd about that as they usually interact with their followers in a whole different way. I can never compare my statistics to these accounts as it's not the same at all. But the trend recently and what has made me wondered is that so many accounts all of a sudden goes from an average of 200 likes per pic to 1000 likes per pic and all of a sudden they start to grow with hundreds or thousands a day. It doesn't make any sense at all. I've done a bit of detective work with some fellow instagrammers and we've made a whole lot of discoveries.

I will tell you all, but first! The statistics! I really hope you haven't missed this. If you have - go get yours asap. I've understood that many doesn't even know about the insights at all so a little bit of that would maybe be appropriate in this context. I am actually not sure about the following you need to have in order to get your statistics automatically but it doesn't matter as you in a very simple way can switch your profile to business profile by adding a Facebook account to your Instagram account. If you do that you get all your insights. It's both fun and useful information. Particularly if you're doing collabs, brand repping etc. It's a whole lot of information that you can share with the companies who are interested in doing business with you and it's also a way for you to show that you have an honest account. Even though some of the new apps where you can buy likes and followers is making it more difficult - but I will get back to that. First let me show you how the insights works. You can see how many followers you have, how old they are, where they're from etc. Below is some data from my own insights. I can also see how many views I have every week, how many unique accounts I've reached and how many who has linked to the blog.



You can also, below each pic, see how many unique accounts that have seen your pic, how many views and the interaction which is likes plus comments. And as you can see here I'm not even close to my following in reach. Not even half of my followers have seen this pic! And this is where it gets interesting as it's what most of us experience. This makes me question the accounts that have half the likes of their following or even more. It's of course the same here as what I wrote about family lifestyle accounts. I believe accounts that for example runs a lot of competition, giveaways, and so on and comes with sale tips etc have more active and engaged followers and hence a broader reach.

It's easy to say that it looks weird if an account has a low engagement rate and that it's an indication that the account is buying followers. I actually read that on a Swedish blog earlier this week and had to make a comment about it as it's not as simple as that. Companies should be aware that it's just as easy to buy likes as followers. And it's much easier to see if an account buys followers than likes. It's just to check Socialblade.com. Socialblade shows all accounts daily statistics when it comes to following.

These accounts statistics looks suspicious to me, I can't see any other explanation than bought followers. Many says they get reposted as an explanation and I and a couple of pthers are currently trying or have tried SFS partly in order to see if there's any truth in that explanation and yes, of course one gains followers, but nothing close to these figures and one don't lose followers almost every other day of the year. I really recommend companies to check Socialblade as it's such an easy way to see if someone's buying followers. It's also very easy to just look which accounts that are following a feed and which ones who likes the pics. That can be very interesting! Why would for example a young teenage boy with a feed full of cars or selfies repeatedly like interior pics? Of course we all have strange followers, sometimes one gets a bunch of what I call ghost followers as they are completely blank and are just following like a hundred people and have no posts. These usually have a private setting as well. Like this one for example!

What about likes? We thought it would be interesting to see if we in any way could prove that an account is buying likes and started a new account with business profile in order to get the insights. Thereafter we added the account to one of the apps selling followers and likes and this is what it looked like during the trial period.

As you can see there are 13 unique accounts who has seen the post, yet the interaction is 133.

The pic above is from after the trial period and the insights looks completely different. Really thought we had something here as it's not very likely that someone who hasn't even seen the post has pressed like right. Unfortunately it turned out when trying other apps, that it wasn't that easy - it's possible to get the reach as well. Some apps basically runs your account, they do all the liking, following etc. Some are even so sophisticated that you type in the # you want to be included in, name of accounts that are similar to the ones you wanna build yours like and they make sure you get connected to your target group.

The insights during this trial period looked very realistic and honest, and have in mind that we didn't do a single press on like or following during the whole period.

With that said the conclusion as I see it is that there's no easy way and no shortcuts to tell if an account is honest or not but Socialblade in combination with data from an accounts insights gives quite a good picture together. Unfortunately the insights are private so it's only the account owner who can see the reach and the interaction but I can't see why you can't share this data if someone asks you to if you're being honest.

I've read a few of the comments I've seen below our Instagram pic of this "Keep Instagram an honest Space Campaign" that says that the views of an accounts videos gives an idea of the truth but I wouldn't say that's the truth.

Again data from my own account and a video I've posted. The figures doesn't match at all so one really can't make any such conclusions.

Another thing I'd like to bring up on this topic is what we call "Repost Networks". This seems to be a huge trend in at least interior accounts. They have completely exploded these last couple of months and it feels like the whole Explore feed is drenched with their pics. I find it a bit entertaining how the same pics gets thousands and thousands of likes each time they're posted - and it's a lot! Many of these accounts basically share like ten or fifteen pics that all are extremely similar, almost no variety at all - yet each and every pic get thousands of likes. Very strange to me as I highly doubt that a pic of for example E's room where I would change a pillow and keep posting like twice a week would get the same amount of likes every time. It's also interesting how they get more likes on a 50 K account than if it gets reposted at an account having like 260 K. Doesn't make sense, does it?! If you take a deeper look into these accounts you can see that many of them are sort of linked together the way that they repost each others pictures at least two or three times a week. They seem to do this in a very organized way where they tag the same way. Technically this isn't "cheating* and it's a brilliant idea if you want to work with the algorithm - I give them that for sure! I just don't get why anyone who claims to be a stylist or an interior addict would like to have half of their feeds full of other people's pictures - if it's not part of a plan for getting more followers. It's gone so far that it's hard to tell these accounts apart as they all share the same pictures. Another thing about this is that I've noticed how they seem to tag like crazy many repost accounts and they add all the accounts on top of each other so it's hard to see all of them but I've tried to figure out a whole bunch of these accounts and tried it myself on some of my pics to see if I would get the same response. No! Not a single pic has been reposted of any of these who reposts these accounts over and over. That is also strange and makes me wonder! But this last bit is just personal reflections from me and it doesn't matter how much I think about it, still having a hard time understanding the amount of likes and it makes me suspicious.

I have so much more to say about all this but I'm thinking this is a start and what's important is that people open up their eyes for what's going on and how much it's actually possible to cheat. I'd love to hear your thoughts of all this!

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A fun and quick DIY which also makes a fun playful display in the kids rooms! All you need is a frame, super glue, paint, bricks and of course some minifigures. I do however assume most of you with kiddos have a whole lot of minifigures on the floor, in the bed and just everywhere. That's at least how it usually looks over here!

I used a Ribba frame from Ikea. This one is 50X70. Remove the glass and paint the cardboard. As soon as the paint is dry it's just to glue on the bricks. I decided to use 2X2 bricks that I ordered from Ebrix.se as I wanted a neat look with focus on the figures but any brick would of course do. Some of the figures have some accessories that I couldn't fit in on the 2X2 bricks so maybe 3X2 would have been a better choice!

Cloud felt mat from Bopomofo and cloud table set from Lovemyspacedesign .

Favourite storage bag from Sunjellies ! Really love how they are both great for storage and make a pretty display!

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Absolutely gorgeous day today! Very cold but the sky has that crisp blue colour that makes one dream of summer. We painted the floors in E's room last week and I just wanted to share some pics of how it turned out. So pleased with it, white obsessed as I am.

The "rug" is actually a fleece blanket from Appi Studio but goes just as well on the floor.

Canopy from Numero 74 and string lights from Watt & Veke (micro 80).

Kidsboetiek watermelon mat, suitcase and cushion.

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Santas little helper has moved in! Can't wait to see the kids little faces tomorrow morning. Nisse has left a present each and a clue to where he's hidden them. Monochrome inspiration credit to one of my fave insta feeds, @svartvitrandig

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Merry Christmas from a sun drenched Skåne! No snow in sight here for sure! Just one more sleep now, the kids are beyond excited. Hope you all get an amazing relaxed weekend with your beloved ones ❤

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Wrapped the last gift yesterday! This little beauty from Nathalie Sweet Stitches will be love at first sight for miss E!

I think this outfit will be her favourite.

So many sweet accessories, even a cute little puppy.

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