This week in Stockholm is beauty week so I went and had a look at what is happening in the beauty world here, and let me just say I am excited by what I see. When looking around all the great products that are available I can see how important the world is becoming to people, how aware we are that sustainability matters and we need to start making a difference to save the world. Beauty can be so much fun, who doesn't love a pamper day of hair, makeup, nails, eyebrows and so much more but to also know that every step of it helps our planet rather than damaging it pampers the soul.
Here are a few of the wonderful companies that are part of this mission, who want to make a difference and create some great products.
I also got to meet some great start up companies, like Stylefindr who are creating an app in Stockholm to help you find the best places to get any treatments you'd like from the best people. Plus we got to have our hair done which was fun.
Another company just starting in Stockholm, which actually originates in London is Frill, they are 'Ice Cream' but technically not called that as there is no milk or cream, no sugar or additives in this delicious dessert. It is a water based frozen yogurt that tastes absolutely delicious. I love eating something knowing it is healthy and vegan!
What do you guys think of this great start to the beauty world? As I am watching the sustainable future grow I cant wait to learn more about it and become apart of it. Exciting futures ahead and I hope you all enjoy it too, what is your favourite sustainable beauty product? xx