At todays session we discussed the importance of creativity in the workplace. Creativity is something which can be defined as an Imaginative activity that yields an original or novel outcome. Some would argue that creativity should be seen as a core competence in every organization since it often enables new and innovative ideas to be generated.
At some workplaces and in some organization creativity is highly valued and considered to be one of the most important things. One example of an organization which values creativity is Spotify, a Swedish music streaming service which operates internationally.
Spotify`s core values are, innovation, collaborative, sincere, passionate and playful. At Spotify creativity is highly valued since the whole business operates in a highly creative environment. Therefore, they also need to to design the workplace in a way which matches their core value and their corporate culture in general. They need to create a working environment where the employees can feel comfortable and inspired in order to be creative.