Six years have passed since Jorge Duque won first place in the competition program Project Runway, from which time has worked to develop its own design firm, independently, and which always seeks to exalt femininity.
So for no one it was surprised that this paisa, been some good years in Bogota, was chosen to be the protagonist of the inaugural runway of the next edition of Colombiamoda, one of the most important fashion fairs in Latin America, held annually in Medellin.
The tango, the arrabal, but also its close relationship with the capital of Antioquia, are the inspiration for the collection engine that Duke will present at the fair.
- How will your participation in Colombiamoda?
It will be very dynamic, very fun, an opportunity to celebrate femininity, fashion, because we have the honor and pleasure of making the gateway opening of the fair this year, so we are very happy. superpowered woman, sexy, colorful, fun. I want everything smells summer.(formal dresses)
- How to reinvent the femininity?
It is the hardest of all. We are not designers reinvent femininity in fashion, are themselves developers that work, and we must nurture his own ego, his own demand, give them what they want and always propose new things.
The woman I imagine does not really exist, it is always a something as formless, but it is they who are responsible for shaping the woman who ends surprising and seducing me to create for them.
- How is your relationship with that woman?
It is very intimate to know in depth the concept of femininity, to be careful with the silhouette of the feminine and how a woman wants to be. I'm just who realizes what they want to look.
One creates an archetype, a woman, but they are several and so you go sailing in different ways styles and colors.
- And the relationship with their clients?
My workshop is fun for them to have fun with me, to venture to live with me fashion. There a very strong bond is formed and that makes it possible for independent fashion brands, like mine, survive.
- What does being the inaugural gateway Colombiamoda?
A lot. Being the gateway inaugural Colombiamoda, one of the most important platforms Colombian fashion is a validation by the industry towards my work. It is a recognition as an independent designer, but also a responsibility that fills me with a horrible stress.
Each season the designers we launched our cards on the table and we hope that the game comes good to win this hand, in order to have the resources to create in the next week, and to undertake a journey, distant or not, so that the mark does not fall in repeated concepts.
- How difficult it is to combine the creation and inspiration with the management of a company and its brand design?
It is so difficult and frustrating, but at the same time, finding that balance is undoubtedly the success of any design. I am even aware that my collections are very fashion editorials, something very daring in the female universe, collections are sold, which I get to surprise even me.
The success is that beyond the daring and crazy you think, be utilitarian, then you know to sell it to the appropriate client.
- What is the key to a brand independent design?
The consumer has changed. Who you like fashion looking for a different proposal, with which it is identified and can feel a certain unique way. Even be able to contact the designer, so you know their tastes and interests. I think that's the real opportunity we have to grow independent designers.
- Difficult to design in a country without stations?
Although we have seasons, we are more summery than autumn. I feel they are missing these borders so marked between summer collections and made for winter, because we have a woman who daily travels and requires a suitable wardrobe to go cold cities, leaving summer, or have the garments just for a good spring.
- Let's go back to Colombiamoda, How did the collection that will be presented?
He was born six months ago in the Casa del Tango in Medellin, which is in the neighborhood Manrique, which is lovely. This coincided with the Argentine filleting was declared a World Heritage Site by Unesco. I started researching everything that file and there began to appear the first images for this collection.
It is a work influenced by the tango, but the decadent, which was repulsive and labeling badly at first, like all transgressors and cultural movements that shape popular culture.
I was interested to go to the roots a bit and remember all those Italian, French and German population who crossed the ocean to meet a better future in the Argentine territory. They came with their customs, their prom dresses online and the development of this music.
- Medellin, a good place to present ...
Medellin is the girlfriend of tango, and perhaps some would question, but the truth is that Medellin has in its DNA the suburb of tango, with all its flavor. All this has been replicated in many Colombian and Latin American cities.
- What comes to Jorque Duque?
Colombiamoda comes, but also be in Cali Exposhow, I prepare to present my creations in Panama as well as in San Antonio, Texas. Many brides, because now given to all married.