Polaroid or instantcameras have been the mainstream in the late 1940s when a Harvard University dropout,Edwin H. Land discovered it. For years, it has become the mainstream in manysocieties, paving way to more recent inventions. The device has been gatheringacclaimed fame that within a few years after its discovery, Polaroid hasalready been distributed to 45 countries.
…Then came the modern era.
In the age of digitizationand the invention of digital cameras, Polaroid has found itself near trashbins. Since images can now be saved in mobile devices, Polaroid has slowly lessenedits usefulness. Nobody wants to store numerous photos in shoeboxes anymore.
Instant film has seemed tofade into the dark for a few years but is now making a comeback.
It started in 2008 when agroup of eager young entrepreneurs reinvented Polaroid cameras making thedesign sleeker and the built more fit for stylish and modern feel. Numerousreviews were written for the new reinvention and the product has once againgained sensation. A different type of film was used. For different reasons, mayit be nostalgia, just for the fun of it, convenience or just to keep up withthe trend, people has started using it once again.
Because of the regainedfame, Polaroid brand is not the only one manufacturing it. There are numerousnumbers of Polaroids producing the same product with different features butinstant still. The Peterson Group, a Taiwan-based company whichdistributes mobile phone accessories and laptop paraphernalia across Asia,reports at least 10 companies claiming their own brand in Polaroid Cameras.
Since it is popularnowadays, fraudsters are also taking advantage of the trend to create their ownfake products but that does not hinder the profit granted for legitimatecompanies selling these products.
According to reports, Polaroidcameras are familiar mostly to women and have been reviewed by one of the mostfavorites in Working Mother’s Magazine.
These days, PolaroidCameras are even available as accessories for mobile accessories. Countriesfrom Asia have been recorded to use the most number of Polaroid this year asselfies have become a trend. Seoul, South Korea, Jakarta, Indonesia and Tokyo,Japan are the top of the list in most selfies taken through Polaroid. They havebeen using their smartphones in the process and have been featured in many televisionprograms and events.
The instant cameras arefit for those who want a classic style of capturing a moment. Polaroid has donethe trick and is still here to stay.