Search engine optimization (SEO) in general and local SEO, in particular, is a tricky thing. Especially with the Pigeon update introduced in 2014, it has become even more challenging to rank higher. In a recent study made by Street Fight, they have found that one-fourth of local merchants (small and medium business owners) think that they need help with search engine optimization services in order to promote their business among local customers. They can consider booking local SEO packages India or try on their own to optimize their website for local visitors. In the below section we have revealed a comprehensive guide that will help you to rank locally.
Claim Your Google My Business (GMB) Listing
If you run a local business (no matter how small or big it is) then you deserve to be listed on Google map. It will help your potential customers to find your business in their need. When setting your GMB page, ensure that you have inserted your business name, address and phone number correctly. After all, your customers will use this information to contact your business.
Also, upload some high-quality images on your GMB page. It will influence their buying decision.
Claim Business Listing on Bing and Other Search Sites
Similar to GMB, Bing has also its own business listing platform known as Bing Places. And similar to Google and Bing, even Yahoo has its own platform which was previously known as Yahoo Small Business. But now, it has become Aabaco Small Business. It is also important to enlist your business on Yelp for Business Owners and Apple Maps.
This is an on-page process of using KW and let the search engine know what your page is about. When optimizing your website for the local search you have to insert your business location and business type in the Meta title, Meta description, and website content. It will be even better if you use your business location in the ALT tag.
Seek for Reviews and Testimonials
Finally, you have to earn positive reviews and ratings for your website. If you book SEO packages in India, then you can expect this service. It will not only help you to get positive reviews but also assist you with suppressing negative reviews.
So, this is all for today. If you follow this guide then you will be able to optimize your website for local audiences. You can also opt to hire a professional company to rank locally.