I been home for a few days, and my beloved mother is taken care of a family friends cat. Her name is Alice, and though I´m not a cat person - she´s probably one of the few cats that I actually like. She kind, and love to cuddle.

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Models: Louise Bjelke and Sally Granbacka

It´s been a while since I last did a photoshoot, and I had missed it so much. Missed to take a car, out to the woods and just be creative for a afternoon. Me, Sally and Louise hit the road yesterday and it was so much fun. I´m my worse critic, so I thought that I was slowly getting back to my rytm. I want to be able to go out every other week, both to keep my momentum and my flow och and progress.

The results got really amazing, and there are a few that I absolutely have fallen in love with. More are coming!

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I´m sick, and spending my entire sunday in bed. After watching to many episodes of a bad tv-series I started to edited photos from some of my older photoshoots and I found these two of Louise from some weeks ago. I love the light in these photos. Louise is always working it.

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I´m so happy, I got some new things for my apartment and I never been good with styling or decoration. But I really see the how the small things make a big difference. My clothing hanger was so cheap, only 99 sek from IKEA. I love it.


I got two Canvas prints from my trip to New Zealand, that are hanging on my wall now. I love the results, It looks incredible. The pictures really doesn't do it justices.

What do you guys think? :)

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Model: Vendela Söderberg

I did a photoshoot with Vendela, a couple of days ago. We were running all over the south of Stockholm, chasing the light. And at last we got up a hill and we catch the afternoons sunlight. I love the results. We focused more on portraits, and close ups - some things that I want to practise. To get more of a fashion and commercial sense but still keeping my identity and style. It´s a difficult thing as a photographer. But i love to develop and try different things!

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One of my favourites pictures from a photoshoot that I and Louise did this summer. We found a lovely field and sneaked out on it. Louise nearly had any cloths on so it weren't the best place to sit haha. But the pictures were worth it!

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I can´t even describe how excited I am for the new live action Beauty and the Beast that hits theatres March 17th. Everyone that knows me, knows that I am a huge Disney fan and everything related to the company. I love their vision, their visuell style, their concept, the magic that they put in everything they produce, their marketing strategy, all their creativity. I could go on for hours.

One of the amazing things about their upcoming Beauty and the Beast is their marketing strategy. Disneys original Beauty and the Beast is one of their most beloved classics, and the only one that was nominated for best pictures at the Oscars back in 1991. The live action Cinderella was the first live action remake, with one of their princesses(their official princess line) in the front, and it got mixed reviews. The jungle book, their last remake, was a hugh success that almost joined the billion dollar club at the box office, and got a massive praise from both audience and critics. Today it has a Rotten tomato score at 95% and a audience score at 87%. I personally loved The jungle book, but I probably love it for different reasons for then most people. I love it for the visuals progress that Disneys shows in everything that they are putting out. For the motion captures that are getting incredible good, and weeks after the box office success of the The Jungle Book the announced that the director, Jon Favreau, is proceeding to do The Lion King remake.

Now then it comes to Beauty and the Beast, if you compare it to the marketing of Cinderella and The Jungle Book you can see a clear difference. Cinderella didn't had the same star power that Beauty and the Beast has with their big names like Emma Watson, Ian McKellen, Emma Thompson etc. and you can see that the stars social media accounts is helping the movie to go viral in social media, Emma Watson specially. It´s different in what they are putting out also, Beauty and the Beast is putting out more Tv spots, trying something new with motion portraits of the characters and pictures from behind the scenes. They put out a new Bluray edition with their 25th anniversary of the film, with a behind the scenes from 2017th edition on it and it went like gold. It´s really fun to follow the numbers of everything that they are putting out, and you can see the work and their plan behind the material. The nostalgic factor, the magic, the star power and the gorgeous backgrounds and art design. I would not be surprised if Beauty and the beast joined the billion dollar club, or even go up to 1,25 or 1,5. From what we have seen so far, it´s also a front runner for a Oscar in 2018 in the costume department and set design.

I´m a big nerd when it comes to Hollywood and movies in general. I love to keep track of box office numbers, how the companies chooses to marketing their properties, who's on what project etc. I spend allot of time on Youtube, following youtubers that daily reacts to updates in movie news. One of my favourite is Grace Randolph, Beyond the Trailer on youtube, I really recommend her.

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I moved into my first apartment a couple of weeks ago, it´s with startled delight I have slowly been moving in and trying to adapt to a new chapter of my life. Its have been a slow process, but these couple of days my mom and I have really put a hand on things and it all is starting to come together. I got my beloved Nick Brandt photography in my kitchen beside a dog hanger that I got from one of my best friends. I bought a "dog" from Mio, that is sitting by my balcony doors and keeping eye on things. I miss my own dog so much, so I gave my new dog his name.

I never really had a interest in decoration or design, but it have been growing on me allot since I moved in. I almost get surprised now that I´m looking at my kitchen, and I can´t believe that I live here and it looks this good.

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Model: Louise Bjelke

I´m so happy with the pictures from my last photoshoot with Louise. A simple white shirt, all the hair out - I love it!

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I´m been away for some time now, I been spending my time catching up to my pile at work and trying to get back into a routine. Hopefully I soon will have more time to schedule and do more photoshoots. I miss my camera a bit, even though I work with it everyday with my job, but I miss to have time to be creative and focus on my own projects and channels.

I think that the song thats stuck in my head is quite fitting, Work by Rihanna.

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