SAN FRANCISCO, March 17, 2015 /PRNewswire/ -- Just intime for what might be the worst allergy season ever, Iodine Inc., a digital health companydedicated to making it easier for people to make good decisions about theirhealth, has launched a new allergy tool that helps people choose the rightallergy medication, based on their symptoms and preferences. The tool also tapsinto Iodine`s growing network of more than 100,000 user reviews to allow peopleto see what has worked best for people like themselves.

It`s personal: Iodine`s new tool lets people personalize theiroptions, matching products according to their own demographics, symptoms andpreferences – including age and gender, your tolerance for drowsiness, for howlong you need relief, and whether you want an over-the-counter fix or prefer tovisit the doctor for a prescription.

It`s easy: The tool is designed to be fast and intuitive; a fewclicks and a user quickly zeros in on a few products and can compare theirdifferences and benefits in clear, straightforward language.

It`s about solutions: There are more than 30 branded products offeringallergy relief, including prescription and non-prescription remedies, andcounting generics that number slips over 100. Iodine`s new allergy tool is allabout narrowing a confusing barrage of products into a handful of options.

It`s trustworthy: Iodine`s data combines information from the FDA, fromthe pharmaceutical manufacturer, and our team of pharmacists and doctors togive people validated health information. Iodine is registered with theNational Association of Boards of Pharmacy as an approved advertiser.

It`s new: This is a brand new tool powered bycutting-edge algorithms -- there`s nothing like it on WebMD,, or anyother health sites.

The tool can be found

Why we launched it:

· 2015 could be the worst allergy season ever.

· 1 in 5 Americans (~ 50 million adults) suffer fromseasonal allergies, a rate that is climbing annually - and should climb fasterthanks to climate change.

· Allergies prompted more than 13 million doctor visitslast year.

· Many people are taking the wrong medications for theirneeds: Claritin, for instance, is intended for short-term use, though manypeople use it long-term, when it tends to no longer work.

About Iodine

Iodine, Inc. is dedicated to givingindividuals a better way to make good health decisions, built from medicalresearch and a community of real people. The company`s online interactive toolsenable individuals to gain deeper insights into their choices aboutmedications, both prescription and over-the-counter. Iodine`s vision is tocreate a network of millions of people, sharing their experience with whatworks - and what doesn`t - towards a common goal: to make it easier to getpersonalized, trustworthy guidance on medical decisions, every day. Iodine wasfounded in San Francisco in 2013 and launched in 2014. The companyis staffed by a team of data scientists, designers, and healthcare experts.Iodine has been called "The Yelp of medicine" by TIME. Moreinformation is available at