Writing has come avery long way since the World Wide Web became the norm in reaching out to themass market for whatever product or service one may have to offer. Multi-mediapresentations have a clear advantage now over the plain black-and-white,ink-on-paper news or magazine format. The website, as a result, has served tobring more business and awareness because of their versatile, in-the-face andprompt delivery of services.

For those who wishto go into online advertising and marketing, here are afew principles to follow to make web content effective and interesting:

  1. Keep it brief and concise – In general, being direct, simple, clear and terse in one’s writing favors those who wish to keep interest on the website. With the available visual and audio tools to reinforce the message, words tend to get in the way and must, therefore, be used sparingly and wisely. In cases where words cannot be replaced by selfies or viral videos, more picturesque and active words will help bring out the message just as effectively as most visual aids.
  2. Attractive appearance – With a little help from visual techniques, such as animation, unique fonts and colorful layouting, your content can convey an appearance of credibility and professionalism as effective tools for attracting more hits. Nevertheless, it takes a consummate web designer to determine which kind of appearance or motif works for a particular business or product. This requires understanding not just the tenets of aesthetics or artistic style but knowing the mind of the end-users. Most companies or individuals dictate how they want their websites to appear based on their goals and whims. However, considering the perspectives of the consumers can help make your website hit the target more often than not.
  3. Prompt interaction – Anyone can be solicitous of one’s clients by providing a 24/7 customer service, if necessary. However, providing a means where clients can make inquiries or suggestions directly through automated customer service or a virtual do-it-yourself tool kit to resolve issues can become a way of attracting visitors and keeping interest in your website.

Wallace AssociatesInc. deals with hundreds of clients who communicate through the Internet. Thecompany’s capability in providing effective solutions to your manpowerrequirements stems from its efficient use of quality web-content, interactiveservice and prompt delivery of information.

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Senior National Account Manager (US)

Waltham, MA

The Company

Our client is the world leader in solving criticaldocumentation issues for enterprise-level organizations and governments,enabling them to operate more efficiently and profitably. The company offers afull suite of software, trainingand professional services based off their international content standardfor creation, management and deployment of mission-critical content.

The Job

The Senior National Account Manager is responsible forselling the company’s integrated solution (software, training, and professionalservices) within the U.S. This position will not involve more than 30% travel.

The SeniorNational Account Manager’s duties will include:

• Achievingtargeted monthly/annual booking goals by calling on C-level executives

• Workingwith senior management to build territory development plan and identify targetaccounts within verticals

• Workingclosely with the Inside Sales Representative to ensure smooth and timelyfollow-up on sales leads

• Closingbusiness with targeted accounts that deliver blended solutions of IM’s coreproducts (software, training, and professional services)

•Establishing successful client relationships with targeted accounts as atrusted advisor to generate new and residual sales

• Managingtimely and accurate business updates utilizing our CRM, NetSuite

• Being ateam player with a positive attitude and willingness to go the extra mile

What ItTakes:

The selected candidate will have:

• Bachelor’sdegree in business/analytical discipline

• 5 yearsexperience in solutions selling

• Ability tosell high level, leading edge concepts

• Proven salestrack record designing and implementing customized solutions for clients withinassigned territory

• Highlyskilled in a solution selling environment

• Experienceselling to executive level management in Fortune 1000 companies

• Strongbusiness acumen or business development experience

• Enthusiasticand confident communicator with active listening skills, strong organizationand time management skills with the ability to follow-through and prioritizemultiple tasks

• Adept written and verbal communication skills       

• Enjoysworking in a team environment of sales professionals who are building theircareers

• Proficientusing Microsoft Office products and sales automation software

• Knowledge ofFederal procurement regulations a plus

Why Apply?

Our client is an industry leader who helps enterprise-level organizations andgovernments operate more efficiently and profitably. Our client offers achallenging opportunity, and an excellent compensation and benefits package ina business casual environment. Our client is an Equal Opportunity EmployerM/F/V/D.



AccountExecutive – New Business Sales

Boston, MAor New York, NY or San Francisco, CA

The Company

Our client is an independent researchand advisory firm focused on business, technology, and regulatory issuesand their impact on the financial services industry. With expertise in banking,payments, wealth management, capital markets, and insurance, the firm’sanalysts deliver comprehensive, actionable advice to key market participants infinancial services. Headquartered in Boston with a presence in Chicago, NewYork, San Francisco, London, and Milan, this organization works with itsclients as a partner, adviser, and catalyst, challenging their basicassumptions and ensuring they remain at the forefront of industry trends.

The Job

As a New Business Account Executive you will strive to bringin new research and consulting business within an assigned territory. You willfind and qualify opportunities, build relationships, and utilize all available company resources to help win business.This is an inside/outside position – travel within the territory is required(approximately 25% of the time).

The NewBusiness Account Executive’s duties will include:

· Achieve the assigned quota by selling the company’sresearch and consulting services to financial institutions and technologyvendors

· Prospect and develop new accounts

· Build and maintain a solid understanding of thefinancial services industry as well as deep knowledge of the banking,securities & investments, and insurance industries

· Develop realistic monthly and quarterly revenueforecasts

· Investigate and understand the internal businessprocesses of potential clients, and strategize, present, and demonstratetailored solutions

· Build relationships with key executives anddecision-makers at institutions and technology providers

What ittakes:

The selected candidate will have:

· Fluency in English (fluency in additional languages isalways welcome)

· Excellent communication skills – both verbal andwritten

· A bachelor’s degree from an accredited college oruniversity is required

· A working knowledge of the Microsoft Office Suite,including Word, Excel, and Outlook

· A positive, can-do attitude

· The ability to work independently and collaborate withinternal teams and colleagues

· Experience in selling market research and associatedservices is a big plus

· Experience within the financial services market is aplus

Why Apply?

Our client believes their success depends on the human andprofessional qualities of its employees. They seek personable individuals whocan work independently with minimal supervision and collaborate with a team.This organization has high expectations for the individuals they attract, andis committed to offering these individuals a professional and rewardingenvironment.

Compensation for this position consists of a base salaryalong with a performance-based bonus.