This is no secret now that you need to be mobile-first, if you want to achieve higher ranking. Even Google has declared that Mobile SEO is extremely essential to increase your online visibility.
Here are few of the common mistakes that even top Mobile Marketing Companies make but should be avoided strictly to achieve better position among Search engines, drive more traffic and make your customers happy:
Mistake #1. Slow Site loading speed
Page load speed is one of the most crucial Google ranking factor. In fact, this is also important for your customers. According to the research, more than 57% people leave the page, if it takes more than 3 seconds to load. The main aim of your site should be to make your mobile page load within a second.
Mistake #2. Blocked files
Make sure to check robots.txt file of your site to ensure that you don't have disallowed any of the important element. Otherwise your site may have to face indexing issues.
Mistake #3. Content which is Unplayable
While including the video or any multimedia on your page, make sure that content does not affect the speed of your site. Also, ensure that the video you had embedded is playable on the site or not.
If possible, consider to include the transcript so that the Google also finds it easy for indexing and it can also help users when they need close captioning.
However, if including animation in your site is the part of implementing the top content marketing strategies, then you can consider to use HTML5. Google Web Designer allows you to create it easily and the best thing is, it will be supported on each browser all over the web.
Mistake #4. Mobile-only
The visitors that are using the accessing the site should be able to access the same content, no matter if they are accessing through mobile or desktop. Make sure that your users does not have to face the problem of 404 error when they try to access the page, which is easily accessible through desktop.
You actually need to eliminate all the 404 pages from your site because that could harm the ranking of your site.
Mistake #5. Poor mobile design
Make sure to build the design of your site mobile friendly. Therefore, it is important to make the design of your website not just for improving the experience for desktop user but also for the mobile and tablet users.
Make sure to avoid including those fonts which are too small in size or unreadable, which your users find it difficult to read. In addition with this make sure to provide proper spacing to the elements on your site so that users don't have to face the problem of clicking the wrong or unwanted link.