This is no secret now that you need to be mobile-first, if you want to achieve higher ranking. Even Google has declared that Mobile SEO is extremely essential to increase your online visibility.

Here are few of the common mistakes that even top Mobile Marketing Companies make but should be avoided strictly to achieve better position among Search engines, drive more traffic and make your customers happy:

Mistake #1. Slow Site loading speed

Page load speed is one of the most crucial Google ranking factor. In fact, this is also important for your customers. According to the research, more than 57% people leave the page, if it takes more than 3 seconds to load. The main aim of your site should be to make your mobile page load within a second.

Mistake #2. Blocked files

The search crawlers should be able to crawl the entire content of your site as similarly as any user do. This implies that limiting access to JavaScript, image or CSS file could harm the ranking of your site to a great extent.
Make sure to check robots.txt file of your site to ensure that you don't have disallowed any of the important element. Otherwise your site may have to face indexing issues.

Mistake #3. Content which is Unplayable

While including the video or any multimedia on your page, make sure that content does not affect the speed of your site. Also, ensure that the video you had embedded is playable on the site or not.
If possible, consider to include the transcript so that the Google also finds it easy for indexing and it can also help users when they need close captioning.

However, if including animation in your site is the part of implementing the top content marketing strategies, then you can consider to use HTML5. Google Web Designer allows you to create it easily and the best thing is, it will be supported on each browser all over the web.

Mistake #4. Mobile-only

The visitors that are using the accessing the site should be able to access the same content, no matter if they are accessing through mobile or desktop. Make sure that your users does not have to face the problem of 404 error when they try to access the page, which is easily accessible through desktop.
You actually need to eliminate all the 404 pages from your site because that could harm the ranking of your site.

Mistake #5. Poor mobile design

Make sure to build the design of your site mobile friendly. Therefore, it is important to make the design of your website not just for improving the experience for desktop user but also for the mobile and tablet users.

Make sure to avoid including those fonts which are too small in size or unreadable, which your users find it difficult to read. In addition with this make sure to provide proper spacing to the elements on your site so that users don't have to face the problem of clicking the wrong or unwanted link.

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Digital Marketing refers to the marketing of products and services using digital technologies, mainly on the internet but may be on any of the digital devices, like mobile phones, tablets, laptops, desktops etc.

Digital marketing is not an area where you can relax and sit back after starting a business venture. It requires a lot of efforts and patience to grow in such marketing. The changes in this field take place in a span of a week’s duration. When it moves forward you to need to move with it.

So, while working with the digital marketers from the Top SEO firms , we come across various new themes, tools and techniques of marketing. The working format of those marketers depends on some factors like; personalization, customer journey and data. Further, you can decide, how to work with those new themes, using digital analytics, optimization, marketing automation or social.

Being a digital marketer or a blogger,or a content writer, you need to keep an eye on the latest trends digital marketing. It is much essential to do so, because, you need to prepare yourself for the upcoming trends to cope up with the future competition in the digital market. You will be further benefitted by these trends and predictions to gain more reach and drive more traffic back to your blog.

Here are few predictions laid by the SEO vendors , that will help your brand to grow in this digital competition. Have a look:

  1. Internet of things

Internet of things is a new concept where many devices all together are connected to the Internet. It aids in the betterment of consumer services. People are connecting more and more devices due to decreased cost of internet connectivity and increased awareness among the people for the use of the internet.

The best example of Internet of things is Wearable tech, connected smartphones, car dashboards etc. According to a report, ‘connected devices or wearable tech will get a 20% adoption rate in 2017’.

2. Marketers have to think mobile first

Mobile is the first screen for the people of this century. Desktops and laptops are used much lesser than the mobile phone. So, it is essential for the marketers to optimize its content and make it mobile friendly for the operators to use and follow. If you a marketer and want to dominate the world in 2017, you are required to think for the mobile on very first note. To be innovative with mobile trends, you need to choose any or all of these ways:

  • Go Live
  • Mobile Social Networks
  • Facebook

3. 10X content will be the new SEO

10X was a new concept driven by Rand Fishkin (MOZ) in the year 2016, ‘It refers to content that is 10 times better than the best result that can currently be found in the search results for a given keyword phrase or topic’. This concept will prevail in 2017 also. This kinda content helps you in creating epic content for the web, which includes such factors that will lead you to rank in this competitive digital world.

10X content is the in-depth solution of the topic you are writing about. It includes the detailed description, infographics etc. in the content. Also, the 10X content should possess following essential qualities:

  • It should load quickly and is easily accessible on all devices.
  • It should create an emotional response of awe, surprise, joy or admiration.
  • It should provide uniquely positive user experience through the user interface, visuals, layout, fonts, patterns, etc.

How to Write 10X content?

A lot of research and study is required to write 10X Content. You need to provide an in-depth solution to the content you are writing, also the content should be unique and attractive. The content should have links so that it becomes little easy to get more traffic.

4. App Indexing: Apps for every business

App Indexing is the new digital marketing trend which is soon going to take over the digital market. Many predictions are made regarding this. Some say that app market will take over the mobile responsive websites in this year.

Google has already started indexing apps in the year 2016, through which about 40% of the searches from smartphones resulted in apps in the SERPs, and it is further going to increase by the coming years.

Conclusion:

These market predictions are going to help you compete your upcoming competitors, and also you can plan accordingly to fight the challenges coming your way. Having a better strategy for content will help you outrank your competitors and gain more readers.

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Copywriting is the written content which is published on online platforms for the primary purpose of advertising and marketing. The content is written purposively to raise brand awareness among a set amount of target audience. Copywriting takes place at every level. Whether you have a small business, or medium-sized business or you directly want to get into copywriting industry, it is essential for you to understand the basic principles of copywriting to get yourself towards the path of success.


A designer copy is a great marketing tool for an SEO company . A well-written copy can make or even break an advertisement or a marketing piece. If written creatively and efficiently, a copy of content can bring to you lots and lots of amount through marketing and even can let you waste the amount through an ineffective copy of content.


The top 10 SEO companies follow simple tactics for effective copywriting so as to create awareness among the target audience about the brand. Also, as a business owner you can also go through the Tips for writing a designer Digital Copy.


Here are few points to consider to create effective copy of content:


Research first

The target audience of a website determines the overall tone of the content. Therefore, the marketers should research about what the audience is looking for? Using Google analytics to determine audience’s internet behaviour, is a great way to find out how customers will perform a search for your organization.


Know your audience

Knowing your audience should be the foremost step to start with copywriting. You need to be aware of your target audience so that you come to know about the type of content that will appeal them and the level at which it needs to be pitched. Each advertisement has a specific set of audience that will see it, and it is the marketer's job to find the best placement to ensure the target audience will see it.


Write in simple and concise English

While copywriting, use simple and concise English. Avoid using technical and heavy vocabulary because the audience understands the sober words easily and gets the actual meaning of what the advertiser wants to say. Write professionally but in a conversational tone, as though you were describing your business and products to an interested person.


Understand your goals

Goals here mean, finding out the reason of advertising your brand and the creating copy for it. To write copy for your promotional piece, you need to understand your goals for that piece. What do you want to get in return? The copy you use in each advertisement or marketing piece will vary based on your goals for that promotion.


Focus on ‘you’ not ‘we’

While copywriting, keep in mind the way you address your customers. Always write your content in second person as it becomes easy for the audience to understand and relate what you want to say to them. The audience quickly connects to the content to their own personal life and it allows them to personalize the advertising and marketing piece.


Understand your medium

It is quite important to understand the medium of advertising you are using because you need to create different copies for different medium of advertisement. The copy varies with the mode of advertising. If you’re promoting your brand through newspapers or magazines or billboards or hoardings etc. your copy of advertising will be different for each mode.


Avoid too much information

While copy writing for the purpose of marketing or advertising, be concise and concrete in providing information to the target audience. Include point to point information and avoid usage of too much information in your advertising campaign. Effective copy writing tells your audience what they need to know to act and make a purchase or how to contact you for more information.


Invite calls to action

Write a copy which induces the customer to buy the product. It means that the copy should be creative as well as appealing so that the customer get attracted toward the products of the brand. Call to action is the element of copy that tells an audience how you want them to respond to your advertisement or marketing piece. It is essential that you make it easy for your audience to act on your ad or marketing message.

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